Being part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride!
The ups: You’re filled with passion about creating something that will bring value to others. There’s a certain energy that fuels your dreams–no, that’s not the Red Bull–and allows you to take on new challenges that you might have felt impossible before.
The downs: However, there are many hurdles ahead of you. You lack visibility, credibility, and leads. You have few or no customers. No one knows who you are. You’re on a shoestring budget.
Maybe you think that social media is some sort of silver bullet, but you’re about to get a rude awakening. Take Facebook, for instance: you’re competing for the attention of your ideal customers against other startups, established businesses, local and national companies, news organizations, the PTA, mothers-in-law, college buddies, friends and family.
But don’t get frustrated. Although social media isn’t the easy game it was just a few years ago, there is a method to grow your credibility, audience, and startup using digital marketing.
Marketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misunderstood tactic, but a very important one.
Too often marketers are concerned more with quantity over quality when it comes to their email lists. But realizing that your audience is made up of different types of consumers in various stages of the sales cycle and making sure you’re emailing them content based on their needs is the key. Learning to effectively segment your audience while keeping that in mind can help you both improve your reputation and yield better results.
Stephan Hovnanian is an email marketer and web strategist who works with B2B brands helping them revitalize their email marketing efforts by revive and stimulate their relationships with their audiences.
Almost out of nowhere, live mobile video streaming has seemingly become the newest craze. But is it a fad or is there really some benefit to it? With multiple platforms and apps offering this option, could this be the new frontier in social marketing?
Streaming content online isn’t a new concept, but more and more businesses are seeing the benefits of mobile live streaming as it allows them to connect with their audience in a way that makes them appear more relatable in a “live event” type setting. In return, businesses are getting better brand exposure and better interaction with customers. By using live streaming to boost live events, host interviews, giving a “behind the scenes” look and many other options, it gives businesses an opportunity to engage with their audience in real time.
Vincenzo Landino’s expertise and forward thinking in the areas of social and content marketing has helped countless businesses boost their brands and command attention with their audiences and customers.