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LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts have. Don’t let those algorithms discourage you! There are a few “hacks” you can use to maximize your LinkedIn reach. Check out these tips from LinkedIn expert Andy Foote to maximize your results.
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Podcast: Play in new window | Download
Yvonne Heimann understands the importance of freeing up time and energy so that business owners can focus more attention on their passion. By automating or outsourcing the mundane tasks, you can focus on what you’re good at and what you love. But don’t be overwhelmed, implementation may take a little time and effort, but the payoff is worth it.
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Podcast: Play in new window | Download
As a business owner, it’s tempting to promote your brand on every social media platform, but it’s not always possible – and it might not be the best strategy, either. Brand strategist Phil Pallen shares his expertise to help you decide which platforms your businesses should focus on for maximum results.
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Podcast: Play in new window | Download
If you’re looking to stand out and build an audience on LinkedIn, you’ll want to take advantage of one of the B2B platform’s most powerful tools: the newsletter. Whether repurposing content you’ve already created or creating something new, LinkedIn gives you more reach and a new audience. LinkedIn expert Judi Fox gives us the rundown in this week’s episode.
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Podcast: Play in new window | Download
Getting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning your marketing with something you and your community care about, you can attract links from businesses and organizations that rarely link out, improving your SEO and driving more qualified traffic to your website. Dale Bertrand of Fire and Spark shares his purpose-driven SEO approach in this week’s interview.
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Podcast: Play in new window | Download
You have a brand, either by design or by accident. If it’s by accident, it may not be a brand you want to stand behind. Branding expert, Bri Seeley, helps you discover whether your brand is actually serving your business, and how to fix it if it comes up short.
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Podcast: Play in new window | Download
No doubt about it, social media is an essential element when it comes to your business marketing strategy. So why aren’t more people treating it like that, instead of just a trend? Jennifer Watson shares her top marketing strategies that move the needle, and explains why “winging it” should not be your long-term plan.
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Podcast: Play in new window | Download
Are you looking to build your authority, your audience, or generate more business online? LinkedIn’s Creator Mode is the latest offering from the platform that you can leverage to accomplish these objectives and more. LinkedIn expert Kate Paine shares all the details of this tool to help us decide whether Creator Mode is right for you.
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Podcast: Play in new window | Download
What if you could spend half, or even a third of the time, to complete a project that normally takes much longer? Sounds great, right? That’s where Agile Marketing comes in. Certified Agile Marketer Dorien Morin-van Dam explains the difference between a Scrum and a Kanban, and how moving to Agile marketing framework can save you time and money.
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Podcast: Play in new window | Download
The buyer’s journey is happening with or without you, so having a funnel in place to catch them along the way is going to be your best bet to grab those emails, get those signups, and finalize the sale of your products and services.
Alisha Conlin-Hurd is here to explain how to nurture your leads by holding their hands and pulling them towards the cash register.
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