We live in an age where consumers are scrolling fast through social media, so we need to adapt to that in order to capture their attention in quick bites while still staying front of mind. Millennials are perhaps the biggest “mobile junkies” so if you want to reach them, you need to hang out where they are.
Some of the best tools out there that you can utilize to accomplish this are Snapchat and Instagram Stories. We need to create a strategy that allows us to get our message across while still remaining true to our brand, but that also piques the interest of and engages our audience.
Your brand is your reputation, so you want to make sure you’re putting your best foot forward by making yourself known and trusted on LinkedIn. And how exactly do you do that? You follow a few key strategies that will help your profile stand out from the pack.
A few things that will have both long-reaching and long term effects for you is to be calculated with your bio. Make sure you’re telling a story to everyone who sees your profile so they’ll want to keep reading. And don’t forget that LinkedIn actually offers some SEO benefits as well, so don’t forget that you can post videos, audio, slides and repurpose those blog posts on LinkedIn as well.
How do you get people to know, like & trust you? You build a relationship with them, you tell stories that resonate with them, and you make them feel a connection with you. What’s a great way to do that – with video.
Whether it’s for sales, marketing, or just a more personal connection than a simple written email, video has a power all its own. Video marketing is a gold mine right now because of all the multi-channel distribution options thanks to Facebook, Instagram, Twitter, YouTube, etc.
Don’t let the stigma of thinking creating video is tedious, expensive, or doesn’t offer the same benefits as other content. And video platforms can also offer some insightful analytics info, as well.