By now you know the importance of an email list for your business. But are you using those email addresses wisely and strategically, or are you just bombarding your clients – and prospective clients – with emails that will eventually cause them to remove themselves from your mailing list?
One of the biggest mistakes businesses make is using their emails to actually try to sell to their audience. The key is to use the emails to direct them to other platforms that excel in selling – like your website. But avoiding a few common mistakes, you can start sending out the kinds of emails that get you more clicks, longer engagement, and make your audience want to read the next one, and the next one, and the next one.
There are many challenges that a small business will face today. How you overcome, improvise or jump those hurdles will say a lot about the direction your business is headed in.
Learning to prioritize, plan for long term growth, utilize the strengths of your entire team, and knowing when to hire out certain tasks, are four of the top strategies that every small business should be thinking about and implementing. When we learn to “rise above the noise”, we can then be creative and unique in how we move forward.
In order to create effective digital marketing campaigns, you need to have a strategy. Just posting willy-nilly on every platform without targeting – and retargeting – your audience will not lead to success and get them traveling through your sales funnel.
Making sure all aspects of your digital marketing team are working together as a cohesive unit and building on each different part of the overall strategy will give you a clearer view of who you’re trying to attract, where to find them, and what content of yours attracts them. Remember, it’s all about the eyeballs; how many people saw it, how many people like it, and how many people are watching you. So if you’re not tracking that, you’re already behind in the game.