How Web Stories Can Drive Massive Traffic to Your Site – Andrea Volpini

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It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other. But after seeing an article discussing how one company boosted their traffic by over 500% using the new Google Web Story feature, I obviously had to check it out. So we went directly to the source, the author of the blog post – and the creator of the Web Story in question – Andrea Volpini.

In this episode, Andrea breaks down how Google’s Web Story feature is different than the other Stories you see from Instagram, Facebook, etc., and how you can put on your Director’s hat and create “trailers” for your other written content, such as blog posts.

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How to Run an SEO Audit with Actionable Results – Areej Abuali

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When it comes to navigating the world of SEO, it’s an everchanging landscape. There are definitely some hard and fast rules that everybody follows, and then you have a few people making their own mark and creatively stepping outside the box.

One of those innovators is Areej Abuali, who we talked to in this episode. She offered some new and exciting insight and ideas into addressing SEO issues for our clients as well as our own businesses. She also looks into the crystal ball with us and shares her thoughts on the future of search, including up and coming new search engines, and its effect on the almighty “Google ranking”.

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John Lee Dumas on the Common Path to Uncommon Success – John Lee Dumas

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When it comes to inspiring others to dig deep to find their passions and turn them into success, John Lee Dumas – the Entrepreneur on Fire – is the luminary that immediately comes to mind. JLD is constantly finding ways to inspire entrepreneurs, and his latest passion is no different. We talk to JLD today about his latest book, and how he’s using that to embolden others who might be stuck on their path to success and financial freedom.

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Instagram for B2B (Not a Typo) – Jenn Herman

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Whenever a platform releases a new app or feature, we go straight to the experts to learn more. When we heard that Instagram rolled out their new Guides feature, we called on our good friend and Instagram “It Girl”, Jenn Herman, from Jenn’s Trends, to help get us in the know.

Jenn shared with us that this is Instagram’s way of allowing users to post longer-form content and filled us in on the latest news and tips on how to utilize this new feature perfectly for B2B marketing.

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How Marketers Can Use the Clubhouse App – Mike Stelzner

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Curious about this new Clubhouse platform, we decided to dig a bit deeper into it and find out just what it was all about and why so many business professionals – and well-known names – were flocking to it.

We reached out to Mike Stelzner, from Social Media Examiner, to get his take on this since he’s always ahead of the curve. And he did not disappoint. In this episode, Mike gives us the quick and dirty lowdown about what Clubhouse is, how it works, who’s hanging out there, and the many ways you can be leveraging the platform for your business.

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Email Marketing Strategies for 2021 – Jenna Tiffany

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We often discuss the importance of email marketing on this podcast, and this episode is no different. There is no other platform that allows you to own your continually curated list, and no fear that it could all disappear tomorrow if Facebook or any other platform you use to market on suddenly disappeared. That email list of yours is still there, and it’s still your property.

We spoke with Jenna Tiffany of Let’s Talk Strategy, who also is an evangelist of email marketing. She got us excited about some new email marketing trends to look out for this year, and clued us in on some of her tired and true tips – including building and keeping your list clean -that continue to help propel her client’s businesses forward.

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Understanding Your Marketing Chain Value – Dustin Clark

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What metrics are your company looking at to gauge your performance – and that of your clients – when it comes to marketing? How could you do a better job marketing, measuring and reporting those results? The answers, according to Dustin Clark of Element Three, lies in your marketing value chain. By using this strategy, you’ll be able to not only see your bottomline, but explain exactly how and why you got there.

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How to Purge Your Blog of Underperforming Posts – Rich Brooks

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Have you noticed that your blog traffic is dropping off? Or that certain posts aren’t bringing in as much traffic as they used to? Perhaps you’ve been blogging since 2005 and you’ve got a lot of blog content that’s no longer relevant.

If any of these sound like your situation, it might be time to purge your blog. Pull a Marie Kondo. Does this blog post spark joy?

I ran this experiment on our own company blog, and although it’s too soon to know if our rankings, traffic, and business have been impacted, the initial signs are good. For a full breakdown of how I decided on which blog posts survived, which ones got redirected, and which ones disappeared forever, check out the full audio of this week’s episode.

But for the highlights, or if you’ve listened to the episode already and you just need the notes, read on….

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Digital Outreach Tactics That Actually Work – Rand Fishkin

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As marketers and business people, we’ve all struggled with outreach and figuring out how to start that initial relationship. Should we go email or try for an introduction? We certainly don’t want to come off as too salesy or overstep our bounds. But at the same time, you need to remember that taking a one size fits all approach is a recipe for failure.

If you want to be successful in your outreach efforts, follow the advice of Rand Fishkin, CEO of SparkToro, find a way that is novel and unusual, and always put the focus on them and not yourself. Make sure you’re offering value to them, backed up by research. In other words, do your homework and put in the effort, as opposed to just asking for a favor. You’ll find you’ll have much greater success.

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How to Leverage Virtual Networking for Future Success – Christel Wintels

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This past year has been hard for networking, especially those that rely on that and referrals for their own business’s survival. So how can you continue to network when you can go out there and plan meetups with large groups? Well, you take it 2D!

Christel Wintel is a professional networker that hasn’t let the pandemic stop her, as she has managed to successfully continue her referral group’s regular networking meetings thanks to Zoom and a little creativity. By following a few simple rules with a positive attitude and a willingness to dive into something a little bit different, you can still benefit from networking in the current world we’re living in.

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