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The question some businesses are asking themselves these days, “To bot, or not to bot?” But the reality is, chatbots are a fantastic automated solution that allow businesses and organizations the power to handle not only more customers at once, but to also do it simultaneously. Talk about some bang for your buck!
But one of the key to creating an effective chatbot, according to chatbot builder Kelly Mirabella, is not necessarily to fool people into thinking they’re talking to a human, but to assist with answering some of the more basic questions and help to filter out those that may need the more detailed attention of an actual human touch. By first thinking like a customer, you will be able to preprogram answers to some of the more basic or frequently asked questions, and then build on it from there, including using it as part of your sales funnel and strategy.
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Every aspect of your operational process contributes to the success of your business. This means there is a lot to keep track of as you make changes along the way to grow and improve. And as Steph Nissen from Atomic Revenue reminds us, the whole point of a CRM is to make your life easier.
