Podcast: Play in new window | Download
It’s easy to fall back into a groove, but thinking things have “normalized” is the wrong approach. In this episode I share five things you can do to make sure you continue to evolve as your customers’ needs do.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
Do you ever wish you could get free business advice from someone in your industry, or who has been through what you’re going through now? The answer may be in joining or starting a mastermind. We’ll delve into what a mastermind is, how to start one, and how to run one successfully.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
Influencer marketing could arguably be traced all the way back to the 1800’s when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Influencer marketing has come a long way since then, especially if you’re a Kardashian. But just going for the big name is not necessarily the best strategy, says Agorapulse’s Mike Allton. Sure, you want a big name with recognition, but if their followers are in your product’s demographic or the audience most likely to use your product or service, then it’s just a waste of time and money.
And speaking of money, another cool thing about influencer marketing is the multiple tiers it allows you to work with in terms of the relationship and compensation plan you have with influencers. If you do it right, it can prove to be a lucrative arrangement for both parties.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Uncover more ideas by determining what keywords your competitors are ranking for. Yes, you can actually do that. Why recreate the wheel when they’ve already done some of the heavy lifting for you?
Podcast: Play in new window | Download
Podcast: Play in new window | Download
Like every industry, digital marketing also has their list of “best practices” that you’re told to follow. And while there is certainly some truth to that, Caitlin Halpert from 3Q Digital, can attest that with a little creative “pushing of the boundaries”, and letting the data from your creative testing do the talking, you just may find you’re driving more growth and efficiency through these new ideas.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
On this podcast we preach hard on a regular basis about the importance of building your email list. But once you start to get those names, how do you keep them on your list? Did you know you could actually make some serious money from your emails? Email marketing wizard, Tarzan Kay, runs successful email marketing campaigns by staying authentic, consistent, and driving meaningful engagement. Don’t be afraid to utilize that email list, it is a golden opportunity for business growth.
Stop worrying about how many people are on your list, and concentrate on engaging those subscribers with compelling, meaningful and authentic material that resonates with them and makes them want to engage with you. Ask a question, start a conversation, and watch your subscribers grow and do business with you.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
Why is B2B marketing important? Creating quality content allows you to establish your business’s brand and positional, as well as allows you to connect with your target audience and show your authority and credibility in your market. But as B2B marketing expert James Soto will attest, the B2B buying cycle is much longer than it is for B2C, and customer expectation is different, so you need to make sure you’re adjusting for that throughout your process.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
If you’re an ethical marketer, you know that buying an email list is considered “shady” and Email Service Providers such as MailChimp won’t allow you use use purchased lists on their platform. But Doug Morneau is here to explain that renting an email list is much different, and how it can help you reach more of your ideal, targeted customers.
To break it down in its simplest form, email list rental – also known as “sponsored mail” – is really just another form of influencer marketing. It’s just one more way of allowing your brand/product/company to reach potential customers via their email inbox that fit a certain demographic that they’ve already shown interest in. You’re gaining a one-time right to contact them, but it’s the email list owner who conducts the actual mailing for you.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
In a nutshell, influencer marketing is really just a type of social media marketing that uses product mentions and endorsements from influencers – people who have already built up a loyal and dedicated following, and are perhaps seen as experts in their area or niche.
So if the thought of riding the coat tails of a well-known or well-respected influencer while they talk up your products and services sounds like an easy win, influencer marketing expert Neal Schaffer is here to remind you that it’s not always that simple. You could do more harm than good to your business’s reputation is you aren’t careful and calculated when choosing which influencers to work with. Ideally you always want to work with someone who is also aligned with what your business and brand stands for.
Podcast: Play in new window | Download
Podcast: Play in new window | Download
The question some businesses are asking themselves these days, “To bot, or not to bot?” But the reality is, chatbots are a fantastic automated solution that allow businesses and organizations the power to handle not only more customers at once, but to also do it simultaneously. Talk about some bang for your buck!
But one of the key to creating an effective chatbot, according to chatbot builder Kelly Mirabella, is not necessarily to fool people into thinking they’re talking to a human, but to assist with answering some of the more basic questions and help to filter out those that may need the more detailed attention of an actual human touch. By first thinking like a customer, you will be able to preprogram answers to some of the more basic or frequently asked questions, and then build on it from there, including using it as part of your sales funnel and strategy.
Podcast: Play in new window | Download
