What Does High-Performing Content Look Like? @RebekahRadice

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If you’ve been writing blog posts for many years, has your ideal client changed – and if so – has your content changed with that? Making sure you’re taking advantage of all the info your analytics is telling you about what your readers want to hear more of will also allow you and your content to evolve and change over time.

Planning out a strategy to your long form content writing will make the whole process less daunting and easier to manage and fit into your busy schedule. The goal here is to make it something you look forward to doing, instead of a chore.

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The Secrets of a Successful Podcast Launch – @colligan

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Measuring the success of your podcast is more than just getting in the “New & Noteworthy” section at iTunes. And that means it’s more about getting people to actually subscribe to your podcast than to simply just listen to it.

The most obvious way to garner buzz about your podcast is to utilize your email list. But what you tell them in the email is one of the most critical and key components to a successful podcast launch. Simply asking them to check it out will not do, you need to tell them what you want – and that is for them to hit the ‘subscribe’ button (even go as far as to tell them how to do it) – and of course make sure you tell them all the benefits of doing so.

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How to Market Your Event with Pinterest – @pegfitzpatrick

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Three different versions of the same pin will work three times as hard for you - Peg Fitzgerald

Pinterest is the typically underutilized social platform that’s quickly gaining momentum. When you look at things it has over other social platforms – longevity of content visibility, inexpensive – it’s a no-brainer for businesses, especially those with tight marketing budgets.

Peg Fitzpatrick teaches us how to make Pinterest work for small businesses by helping us build relationships with influencers, creating different boards to highlight multiple facets of our brand, how to use enticing text and photos, and how to promote our events using Pinterest.

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