What You’re Getting Wrong About Facebook Ads (And How to Fix It) – Lowell Brown

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What You’re Getting Wrong About Facebook Ads (And How to Fix It) – Lowell Brown

Are your Facebook Ads working as hard as you’d like them to? Do you find that the promise of leads and sales from advertising on Facebook hasn’t been fulfilled? Well, today we’re going to be diving into what most people are getting wrong with their Facebook Ads and how to fix it in your own campaigns.

Lowell Brown, CEO of Going Social, explains the ins and outs of creating effective Facebook and Instagram ads that drive leads, convert traffic, and convert sales. And more importantly, he fills us in on what NOT to do so your ad doesn’t get rejected.

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Why Everyone Needs a Personal Brand – Mike Kim

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Why Everyone Needs a Personal Brand – Mike Kim

Branding plays a key role in the success of many companies you’re no doubt familiar with. But what about personal branding for yourself? Personal branding is vital to the development of your career. A successful brand self-promotes, it allows you to develop a unique personality, and can set you apart from others in your industry.

Business coach and marketing strategist, Mike Kim, reminds us that our personal brand helps us develop a professional identity and a coherent message that sets you apart for others and promotes trust and loyalty.

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The Psychology Behind Successful Social Media Marketing – Stephanie Scheller

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The Psychology Behind Successful Social Media Marketing – Stephanie Scheller

Marketing your business can be overwhelming for a small business owner. Social media posts, networking, figuring out which platforms to use, running digital ads… it’s all very overwhelming and yet we’re still left asking ourselves, “could I be doing more?”

Stephanie Scheller, of Increase Your Impact, helps her clients take the guessing game out of marketing by teaching them to understand the psychology involved with creating effective and meaningful marketing campaigns that understand your target market, and communicates with them in a compelling way.

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How to Tell Meaningful Stories to Your Customers – Tamsen Webster

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How to Tell Meaningful Stories to Your Customers – Tamsen Webster

It’s been said that storytelling is the key to sales because it hits that certain part of the buyer’s brain that resonates with them on a deeper level. It can warm up your audience by giving them real-life reasons and examples that they can relate to, as to why they need your products or services.

But although storytelling itself can be difficult for some people, story structuring is something that anyone can learn, as explained by Tamsen Webster, who breaks down the art of structuring your story using 5 core elements.

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Google Posts – Think Conversion, Not Optimization – Greg Gifford

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If you’re looking for another way to increase traffic to your website, boost sales, and engage with your audience – and really, who isn’t – then Google Posts may be the best new thing you’re not currently using. They’re free, easy to use, and drive traffic to your website or landing page.

Greg Gifford from SearchLab stops by to gives us the facts about the creative ways you could be using Google Posts, and why you should be using them to get a leg up on your competition (who probably isn’t using them).

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How to Differentiate Yourself Online and Off – Forrest Dombrow

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How to Differentiate Yourself Online and Off – Forrest Dombrow

All customers want and expect certain things from the businesses they conduct business with, good service, efficiency, and friendliness, just for starters. But what else can you, as a product or service provider, do to make sure you stand out from your competition? In other words, what makes you remarkable?

With the help of Forrest Dombrow, we dig into what businesses can do to differentiate themselves from their competition.

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What You Need to Know About GA4 – The Next Google Analytics – Chris Mercer

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What You Need to Know About GA4 – The Next Google Analytics – Chris Mercer

Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standard when it comes to measuring your brand, including clicks, views, etc.

On today’s episode, our friend Chris Mercer returns to the show to tell us what every marketer needs to know about the new GA4, how it differs from Google Universal, and how it will change the way you’re measuring your marketing efforts.

 

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How to Generate a Year of Content in Just One Day – Shaina Weisinger

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How to Generate a Year of Content in Just One Day – Shaina Weisinger

We’ve heard this enough that it’s a permanent script running through our heads, “Content is king.” But how can we keep things fresh and interesting and engaging to our audience so it’s not the same old stale blog posts that we’re pumping out week after week?

Luckily for us, Shaina Weisinger from Repurpose Home, is here to share her strategies and ideas for repurposing content in a thoughtful, creative, and strategic way. Including her “7 by 7” method that she promises will help get you a year’s worth of content to share.

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The Expert’s Guide to Google My Business in 2021 – Ben Fisher

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If your goal is to get more customers – and really, who isn’t trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your customers are first going to go online to look for you, so the pressure is on you to make sure they can find you.

The place to start is with your Google My Business account. Google is the ultimate at search referral, and your GMB account will help you get top results, improve your SEO, and provide access to analytics that will help you fine tune your paid search strategy. GMB expert Ben Fisher is here to help us navigate the constantly changing Google, as well as run through the do’s and don’t’s of GMB, so we can hopefully avoid risking a suspended account!

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The Pros and Cons of Marketing Automation – Kelsey Jones

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In the world of marketing, we’re constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks performed across multiple channels. Thankfully, there are a plethora of all too eager tools out there designed specifically to help you automate most of these tasks. No doubt we’re all using a few here and there to help us get a leg up and increase productivity. But what areas are best when it comes to taking advantage of these shortcuts, and which are better left to human touch? As Editor-in-Chief at Neilpatel.com, Kelsey Jones joins us today to give the lowdown on which tools she and her fellow staff are using to automate their systems and processes, and which tasks she still completes the old fashioned way.

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