SMS Marketing: Understanding Consumers Preferred Channel – Aaron Weiche

Looking to connect with your prospects and grow your business? Texting and SMS marketing are the most efficient tools when you need to start something – from asking a question, all the way through understanding what’s next in any process. Aaron Weiche shares his text marketing tips that can make all the difference in giving you a leg up on your competition!

 

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The B2B Digital Marketing Playbook – Aaron Marks

Your success with email marketing lies in providing helpful, useful content that aligns to what your target personas need.  B2B marketing expert Aaron Marks explains how putting out content catered towards our ideal customers, and providing them with the information they need, will translate to success in all your marketing.

 

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Should You Refocus Your Content on Search? – Meg Casebolt

To maximize the impact of your website content, choose strategies that will help push it to the top of search engine results like focusing on optimizing page length and voice, doing extra research for improved SEO rankings, or even adding videos. Meg Casebolt shares her 3-month plan to help us see impressive boosts in visibility and engagement.

 

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Should You Still Be Marketing on Twitter? – Brandon Cockrell

Twitter is in the news, but maybe not for the best of reasons. As a marketer, should you stick it out or jump ship? And whether on Twitter or an alternative, how do you build and engage your audience? Brandon Cockrell of Linchpin Sales Interactive shares that tactics that have worked for him and his clients.

 

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How an NFT Business Actually Works [Case Study] Pt 2. – Michael Cirino & Harry Rosenblum

Concluding a two-part interview, today we look at how a real business—built around NFTs and Web 3—works. We’ll look at the business model, how they attract customers, and how they generate revenue. To do that, we’ll be chatting with Michael Cirino and Harry Rosenblum of House of Attention and St3ak.

 

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The Business Case for NFTs and Web 3 Pt 1. – Michael Cirino & Harry Rosenblum

Ever wonder if there’s a business case for NFTs? Or how you can leverage Web 3 in your business to reach and engage your ideal customers? Today we speak with Michael Cirino and Harry Rosenblum of House of Attention and St3ak to find out how you should be approaching Web 3 in your own business.

 

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What’s Working in Facebook Ads Now – Amanda Robinson

Many businesses have scaled back or abandoned Facebook Ads, which means it’s a prime time for you to jump in or double down. But if you don’t understand the new restrictions or what first party vs. third party data is, you’re likely to lose money. To avoid that fate, we’ve got Facebook Ads expert, the Digital Gal herself, Amanda Robinson, to show you the light.

 

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AI and the Future of Digital Marketing – Thomas Helfrich

Can a bot market better than you can? Probably not, at least not today, but AI can help you become a better, more effective marketer now.  “AI Nerd” Thomas Helfrich gives us a closer look at what AI can do, the tools that are available, and how to put it into your workflow and content marketing process.

 

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The Business Case for Podcasts – Katie Brinkley

How can you use a podcast to build your business? Well, there’s not just one right answer. In today’s episode, we look at how to leverage podcasts for lead gen, for networking, for thought leadership, and more. Podcaster Katie Brinkley joins us to talk through great use cases for podcasting for your business with enough examples to get you started.

 

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How SEO Informs Your Editorial Calendar – Sarah Panus

Creating consistent, valuable blog content is a challenge for most businesses and marketers. Missed deadlines, writer’s block, and uncertainty around what you should be blogging about can stop your productivity. Thankfully, Sarah Panus shares how to use SEO and her FED method to generate an editorial calendar that will drive your content creation for a long time to come.

 

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