How to Use Video in Your Email Communications – Ethan Beute

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How to Use Video in Your Email Communications - Ethan Beute

We’re all used to video marketing on platforms like YouTube, Facebook, Instagram, Snapchat, Tik Tok…the list goes on. That’s great for one to many communication and marketing.

But how about leveraging the power of video—the visceral eye-to-eye, face-to-face style communication—in our emails? Our outreach emails. Our follow up emails. Our proposal emails.

We speak with Ethan Beute of BombBomb on how to embed video communications in your emails to increase your open rate, click through rate, and engagement rate, and how to get metrics to know if and when people are opening your emails.

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Breaking down the mysteries of Facebook Ads – Amanda Robinson

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● Breaking down the mysteries of Facebook Ads - Amanda Robinson

If you find the process of Facebook Ads to be overwhelming, you’re certainly not alone. But besides having great content, an audience, and an ad budget, Facebook Ads expert Amanda Robinson  can’t stress enough the importance of building a solid foundation for your ads, and of course testing the heck out of them in a way that will definitely tell you which ads are working and which are not. Because no one wants to waste their ad dollars.

 

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Digital Marketing Questions from the Mailbag – Rich Brooks

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Digital Marketing Questions from the Mailbag

How do you market to people who don’t even realize you, your business, or your industry exist? How do you best use social buttons on your website? And how many branded domains should you be renewing each year? Answers to these questions and more on this week’s episode of the Agents of Change podcast!

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What Works NOW in Local Search – John Paglio

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Looking to rank higher in Local Search? Want to reach page one in the Map Pack (aka the Local Pack?) Should you focus on reviews or on Google Posts?.

In this interview, Local Search Marketer John Paglio answers all these questions and more as we look to help you get found for all your local searches.

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Five (important) takeaways from the Agents of Change conference – Rich Brooks

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Five (important) takeaways from the Agents of Change conference - Rich Brooks

One of the most important things you can do after a big event, launch, or campaign, is to review it and figure out how you can do it even better the next time.

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Getting Technical SEO Right: Structured Data Markup – Geoff Atkinson

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Getting Technical SEO Right: Structured Data Markup – Geoff Atkinson

By now we’ve all learned that appeasing Google’s authoritative and ever changing algorithm will go a long way in helping us rank higher on the search engine. Structured data takes a technology-based approach to SEO, where it helps to better organize the data on your website so that it’s more easily processed and analyzed by Google, and they can have a better idea of what your website is all about.

Pioneers in this area, such as Geoff Atkinson from Huckabuy, guarantee that taking this approach will see your website ranking higher, you’ll see more organic search traffic, and search engines will better index your pages for keywords more relevant to your business. Most importantly, this is a best practice that both large and small businesses should be adopting.

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How To Optimize for Voice Search (Alexa, Siri, and Google Assistant) – Courtney Cox Wakefield

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How To Optimize for Voice Search (Alexa, Siri, and Google Assistant) – Courtney Cox Wakefield

Thanks to Siri, Alexa and Google Home – among other devices – voice search is having a huge impact on content marketing, and will account for nearly half of all searches by 2020. Which makes sense when you think of the consumer convenience it offers with better efficiency and cool tech options.  But as Courtney Cox Wakefield reminds us, optimizing your content for voice search is a totally different beast than optimizing for text. So if you want to be found in voice search, you need to make some changes to your current SEO and content marketing strategies.

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How to Price Your Products and Services – Paul Klein

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How to Price Your Products and Services – Paul Klein

One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand’s position and value in the marketplace.

According to Paul Klein, it’s not just a matter of charging more or raising your rates, but rather it’s recognizing the circumstances around your products and services, and then positioning for maximum value for both you and your clients.

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How to Turn a Profit with Your Podcast – Ben Shapiro

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How to Turn a Profit with Your Podcast – Ben Shapiro

Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, “Absolutely!” There’s no better way to tell a story and connect with your audience than through the power of a podcast. Even better, there’s really no set “rules’ when it comes to podcasting, and there’s very little needed to get started.

Imagine the power of positioning yourself as an expert in your field, all while reaching a new, targeted audience, and giving them the ability to consume your content in such a convenient way. And with so many great tools out there designed to help take the guesswork out of podcasting, you really have no excuse not to get started. So what are you waiting for?

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How to Market with Facebook Groups: A Video Teardown – Bella Vasta

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How to Market with Facebook Groups: A Video Teardown – Bella Vasta

Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success starts with the advice of Facebook Group guru Bella Vasta, who stresses the importance of starting with a clearly defined goal for your Group. From there, your longevity and success will hinge on how well you keep it fresh, valuable, informative, – give them what they want, need and deserve – and market it so that you’re not only retaining current members, but also enticing new members to join.

 

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