What’s the Difference Between Branding and Marketing – @adrionporter

Adrion Porter on Personal BrandingIf you asked yourself to name one thing that all successful companies have in common, you might answer, “marketing”. But even before that, they spent a great deal of time on their branding. Branding – in essence – is developing an image, with the results to back it up. And this certainly doesn’t just apply to businesses, there are plenty of personal brands making their mark in the world as well.

Unfortunately, all too often not enough time is spent on branding before the marketing starts. But to truly have a successful marketing strategy, you need to have a solid foundation in place with your branding, and that’s more than just a cool logo. By following five key elements to build and define your brand platform, you will have a strong foundation to work with.

Adrion Porter is a leading authority on brand building and personal brand development. His popular podcast, Gen X Amplified, empowers and inspires people to be leaders both in business and in life.

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A Beginner’s Guide to Google AdWords – @paidinsights

AOCP-Pinterest-Ross-Kaplan-WinnA common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do or not, someone sure is, as those ads account for 90% of Google’s revenue from advertising as a direct result of people clicking those exact ads.

In order to get in on the action, your business needs to navigate the many choices and options offered by Adwords to best work with your specific business campaign’s goal. Quality is going to go a long way here, so making sure you are on point with your target audience will translate huge. Knowing where your audience is, attracting them with concise and helpful ad copy – think strong and concise keywords – as well as refining your targeting strategy (beware the automatic default settings), will all help you win big in the end.

Ross Kaplan-Winn loves helping businesses learn, test and implement online strategies, and has been managing PPC accounts since 2008. His knowledge and expertise is continually evolving as he stays up to date in the ever changing world of paid advertising.

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How to Turn Your Passion into a Viable Business – @scottniswander

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AOCP-Pinterest-Scott-NiswanderIt is possible to build a business around your passion, people are doing it everyday. But aside from passion and commitment, what separates the successes from the failures?

Making sure you are not a carbon copy of other businesses in your niche is a great first step. Think about how you can differentiate yourself, even if that is just by taking a different angle or “spin” on the same topics as your competitors. Other tips such as maintaining an editorial calendar and making sure that you are doing your research will go far in helping you reach your goals.

By taking what he was truly passionate about, Scott Niswander was able to earn an income, and amass a large following with his YouTube videos, all originating from his love of the comic book genre.

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How to Connect with the Influencers in Your Industry – @fabiennraphael

AOCP-Pinterest-Fabienne-RaphaelDo you know who the influencers in your business, industry or niche are? Do you know where to find them? These are the thought leaders that have built trust and credibility among their audiences through their products or services by creating great value.

When you connect and engage with these influencers, you can begin to increase awareness of your own brand and increase your own reputation in the process. But learning how to properly connect in a way that’s mutually beneficial to you both is the key to creating and nurturing a lasting relationship.

Fabienne Raphael is dedicated to helping entrepreneurs build their businesses. Her knowledge and expertise at creating and nurturing influencer relationships – as well as her mantra, “Connect, Build, Automate” –  has helped her to successfully land big name guests for her podcast, “Marketing To Crush Your Competitors.”

 

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The Marketer’s Guide to Reddit – @jonquinton1

AOCP-Pinterest-Jon-QuintonAlmost any business can benefit from using Reddit as a marketing tool. Afterall, it calls itself the “Front Page of the Internet”, which is more than appropriate with it’s fascinating mix of interesting links, conversations, news and social commentary. It’s a community for sharing content and ideas and pieces of information that you find useful.

If you’re new to Reddit it can seem overwhelming at first. With the sheer volume of subReddits alone, Reddit is a neverending information buffet. The key is to just get in there and watch what’s going on. Search the topic of your business audience’s interest and see what people are saying. Reddit is a fantastic tool to gather ideas for things like content creation, blogs, podcasts, email newsletters and more. It will take your broad topic and niche it down into different related avenues – or subReddits –  that your ideal audience is also interested in.

Jon Quinton loves talking SEO and coffee. He has also achieved success both for his own agency as well as that of his client’s by using Reddit as an effective and creative marketing tool.

 

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Expanding Your Local Footprint with Digital Marketing – @therichbrooks

AOCP-Pinterest-Rich-Brooks-LocalThanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too.

Once you figure out the best digital market action plan that works for your particular business, you can begin to use the abundance of tools that these various platforms offer to niche down and target exactly the people you need to reach for your business’s success. By following the four main elements of a successful marketing framework – attraction, engagement, conversion and measurement – you can then pull in the different tools or channels that make the most sense for you based on your business and your audience, and you will find success.

Rich Brooks is the founder and president of flyte new media, a web design and marketing firm in Portland, Maine. A thought leader in his industry, he has helped countless small businesses on the topics of search, social and mobile marketing as well as how to reach your ideal audience. His Agents of Change Digital Marketing Conference has brought together top notch experts in the industry giving you their valuable tips on leveraging the digital marketing channels available to businesses today.

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How to Differentiate Yourself with Video – @patrickallmond

AOCP-Pinterest-Patrick-Allmond-newIf you’re looking for a way to up the ante with your marketing repertoire, why not add video to the mix? It can be a great way to build brand trust and loyalty with your audience, as well as add another level to your marketing strategy.

You don’t have to have a lot of experience in front of the camera to make great videos, you just need to follow a few simple rules and be willing to tweak things as needed. Shooting a video is more than just reading a script on camera. To make the biggest impact, you need to share great content and pay attention to small but important things such as lighting and audio. And of course once you have the finished product you need to know how to use it and share it to make the biggest impact and get the most exposure.

Patrick Allmond knows how to help businesses use video to make the most impact with their audiences. He proves that you don’t need fancy, expensive equipment to make great videos that take your marketing strategy up a notch to help differentiate you from your competition.

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How to Get More Out of Your Facebook Ads – @julielowe

AOCP-Pinterest-Julie-LoweYou can put a lot of time and effort into your Facebook ads, but if no one is reading or clicking on them, then what good are they? Every Facebook ad you create should be about results. And to get the results you want you need to stay ahead of the curve and pay more attention to the content you’re putting out, as well as understand how it’s being perceived by your target audience.

Facebook ads are a bit different than, say, Google ads. With Google, your potential customer is seeing ads based on a specific search they’re typing in. With Facebook ads, you need to find out first who your target audience is based on their search behavior and where they’re hanging out in order to get in front of them. It can be tricky, but with careful research and testing, Facebook ads can give you a good amount of bang for your buck. If you hone in and really target your audience, provide them with great content that answers their needs, make the ads aesthetically eye catching and test them regularly for the best response, you’ll find Facebook ads are a great option to increase conversion rates and grow your business.

Julie Lowe creates social media strategies for businesses looking to increase leads, sales and create a successful plan for future business growth.

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The 4 Critical Ingredients in Your Digital Marketing Plan – @therichbrooks

AOCP-Pinterest-Rich-Brooks-DMAPBeing part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride!

The ups: You’re filled with passion about creating something that will bring value to others. There’s a certain energy that fuels your dreams–no, that’s not the Red Bull–and allows you to take on new challenges that you might have felt impossible before.

The downs: However, there are many hurdles ahead of you. You lack visibility, credibility, and leads. You have few or no customers. No one knows who you are. You’re on a shoestring budget.

Maybe you think that social media is some sort of silver bullet, but you’re about to get a rude awakening. Take Facebook, for instance: you’re competing for the attention of your ideal customers against other startups, established businesses, local and national companies, news organizations, the PTA, mothers-in-law, college buddies, friends and family.

But don’t get frustrated. Although social media isn’t the easy game it was just a few years ago, there is a method to grow your credibility, audience, and startup using digital marketing.

 

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The Best Ways to Segment Your Email Lists – @stephanhov

AOCP-Pinterest-Stephan-HovnanianMarketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misunderstood tactic, but a very important one.

Too often marketers are concerned more with quantity over quality when it comes to their email lists. But realizing that your audience is made up of different types of consumers in various stages of the sales cycle and making sure you’re emailing them content based on their needs is the key. Learning to effectively segment your audience while keeping that in mind can help you both improve your reputation and yield better results.

Stephan Hovnanian is an email marketer and web strategist who works with B2B brands helping them revitalize their email marketing efforts by revive and stimulate their relationships with their audiences.

 

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