Facebook Ad Manager vs. Power Editor vs. Business Manager – @kxtra

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AOCP-Pinterest-Katrina-CrowellFacebook has an incredible global reach of more than 1 billion active users, so it makes perfect sense why businesses – both large and small – are flocking to Facebook Advertising to reach their audiences.

With a variety of platforms and options to choose from, Facebook makes it almost too easy to target exactly the audience demographic that you want, even allowing you to niche down to the most finite of audiences. Once you choose your objective, Facebook gives you the power to segment and optimize your ads in innumerable ways, including placement and even posting it to Instagram. But it doesn’t end there, Facebook also helps you to track your results, allowing you to tweak – if need be – as you go along to ensure your success.

Katrina Crowell is the Digital Marketing Consultant and Strategist, as well as an SEO guru at flyte new media. Her sharp marketing skills – as well as a few learned tips and tricks – have made her both successful and effective while utilizing Facebook’s advertising platform, not only for flyte, but for their clients as well.

 

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How to Build a Loyal Community through Podcasting – @gspn

AOCP-Pinterest-Cliff-RavenscraftBuilding an audience to ensure your podcast is successful is a no brainer. But how you choose to go about that can make all the difference between getting a few random downloads or getting a dedicated audience of listeners waiting with baited breath for each new episode that they loyally download and listen to from start to finish every time.

Your goal should be to find those dedicated listeners that you know will anticipate every new episode – and hopefully – are excited enough to engage with you in the form of feedback. But how do you build that trust and loyalty within your audience? You start by providing them with the most valuable content you can, and then initiate and foster a sense of community and reciprocity where they feel inclined to offer the same to you.

Cliff Ravenscraft is the “Podcast Answer Man”, a highly respected podcasting consultant and coach at the top of his game. The best and biggest names in podcasting have studied and learned under Cliff’s tutelage and gone on to become some of the most respected and revered names in podcasting today.

 

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How to Drive Traffic and Sales with Promoted Pins – @alisammeredith

AOCP-Pinterest-Alisa-MeredithHopefully by now we all know that Pinterest is more than wedding dresses, cupcakes and DIY projects. It can actually be a pretty powerful marketing tool used to drive business, if you follow a few key tips.

Like with any platform, you should never just throw money behind a campaign for promotion unless organically it’s got some legs on it already. So, learning what content to pin – and what your audience is interested in – is vital to your success. Pinterest is an excellent way to promote your brand, and their “promoted pins” takes things a step further and increases visibility, so you get the right audience at the right time.

Alisa Meredith is a Pinterest-obsessed content strategist and marketer. If you value more traffic, leads and customers, then Alisa’s tips and advice using Pinterest’s promoted pins will be a valuable addition to your current marketing strategy.

 

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The 3 Stages of Business Growth – @johnjantsch

AOCP-Pinterest-John-JantschMost businesses come up with all of their products and services first, and then go out and try to market them. But what about developing those things with your audience, in a collaborative fashion? Sort of like taking a “find them first and see what they need” approach.

The key to any good marketing strategy is to market to the key audience that wants what you have, but what’s the most effective way? And if you find one platform or channel that works, should you just stick with that or add others to your repertoire? Try concentrating on your strengths and what is already working and then simply building upon that. A strong foundation is a great starting point, then slowly try casting your net deeper versus wider.

John Jantsch is the marketing guy to look to if you’re a small business trying to grow. His simple and effective approach to marketing can turn even the hardest cynics into believers once they start seeing real results from his effective marketing strategies.

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Your SEO Mailbag Questions Answered by @therichbrooks

AOCP-Pinterest-Rich-Brooks-MailbagYou’ve got yourself a website and a blog, but how do you get people to notice you? You can’t just post a few blog entries, sit back, and wait for the traffic to come. So how do you get noticed, find an audience and keep them?

There’s more to content creation than just writing a few articles. Learning how to write effectively to reach the people searching for your topics will be your key to success. And there are a lot of tools out there to help you, you just need to invest the time and take advantage them. Things like guest blogging, backlinks, utilizing and reading your Google Analytics reports and learning how to find the most effective keywords, not only in your posts but in the titles, can mean all the difference when it comes to beating your competition in the search rankings.

Rich Brooks – SEO consultant and owner of flyte new media – answers your questions on how to do all of this and more in this latest “Mailbag” episode of The Agents of Change Podcast.

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Where Should You Publish Your Best Content? – @mitchjoel

AOCP-Pinterest-Mitch-JoelYou cannot truly learn anything until you have to teach it to somebody else. And with so many platforms out there – blogs, podcasts, Twitter, Snapchat, Facebook, etc – how do you find the most effective way to reach and advertise to your audience?

But more important than knowing where your audience hangs out, you need to find out how your personal voice can lend a different perspective and spin on some of the same information that is and has already been presented and published on the same topic.

Mitch Joel is a content marketing gangster and the guy that Google turns to when they want to explain innovation and marketing to some of the top brands in the world.

 

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The Secrets of Snapchat Marketing – @nickcicero

AOCP-Pinterest-Nick-CiceroWhen Snapchat first came on the scene, it was widely known as the “sexting platform”, where teens and millennials ruled the demographic. But like many social media platforms, marketers began to see it’s potential for businesses as a powerful marketing tool, making it the fastest growing social network to date.

One of the aspects that sets Snapchat apart from its competing platforms, is that these posts  – or “snaps” – either videos or pictures, don’t just sit around and get lost in a user’s timeline, once they are opened. They are only around for 1-10 seconds before they disappear, allowing you to have your audience’s undivided attention once they open your snap. So make sure you get creative and offer extremely valuable content. You are giving your audience a unique opportunity to really engage with your brand in real time, so get savvy and create stories they can relate to.

Nick Cicero knows social media platforms inside and out, and is a leading authority on how to get the most out of your marketing initiatives.

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Generating Sales with Mobile Payments – @cmunzproject

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Creating customer loyalty is the very backbone of many small businesses. But creating customer loyalty doesn’t just happen overnight, sometimes your customers need a little nudge to encourage them to keep coming back. And what better way to encourage them than by making it as easy for them as possible.

The key is in connecting the transaction to the loyalty aspect for your customers. The philosophy behind customer loyalty programs is really quite simple; mobile payment apps provide both the merchant and the customer a faster transaction, repeat customers are rewarded, and the businesses sales increase. In today’s world of consumer savviness, businesses recognize mobile payment apps enhance the guest experience as well as help extend their brand, therefore making it crucial for brands to enhance their offerings, and loyalty programs top the list.

Chris Munz’s mobile marketing technology expertise has helped countless national brands better understand their marketing needs, and helped them implement mobile strategies to succeed in business.

 

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How to Build an Audience and Sell with Webinars – @kimraluna

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AOCP-Pinterest-Kimra-LunaTo describe a webinar as an “effective tool” would be a huge understatement. They allow you to reach, teach and sell products and services to your target audience in one fell swoop.

Webinars provide a vast number of benefits all with the same goal; to boost, support and build your business. They allow you to build your business contacts – and more importantly – your precious and valuable email list. You also get the opportunity to establish your business as an authority in its field, which adds value to your business. All this while maintaining close communication with your target audience, capturing sales leads and promoting your products and services. And best of all, you could even do it from the comfort of your living room couch if you chose to!

Kimra Luna is a webinar rock star whose unconventional way of doing business brought her from welfare to a million dollar business owner in just 18 months.  Her tips and advice show proven results to grow your business through the power of webinars.

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How to Find The Perfect Stock Photo for Social Media – @sarahfix

AOCP-Pinterest-Sarah-FixYou’ve just created a website, or maybe your latest blogpost, and you need some visuals to go with it to help grab your audience. But where do you look? Sure, there are billions of photos and graphics online, but how do you choose the best one, and what are the legal ramifications of using those visuals?

There are many things to consider when choosing visuals for your projects. For example, are you legally allowed to use a particular image? Once you choose an image and pay for it, are you allowed to use it forever or is there a time limit on it? What resolution works best for your particular project? Where can you find “families” of similar photos to use in the same project to keep the same look and feel throughout? What are some reputable and recommended places to search for and purchase photos from, and is it possible to negotiate the price?

Sarah Fix is an expert in stock photography and the rules surrounding usage of online images, in a career spanning over 20 years in the field.  She is the current President of the Digital Media Licensing Association and has lectured extensively on the topics of commercial content creation and stock library production.

 

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