The Marketer’s Guide to Reddit – @jonquinton1

AOCP-Pinterest-Jon-QuintonAlmost any business can benefit from using Reddit as a marketing tool. Afterall, it calls itself the “Front Page of the Internet”, which is more than appropriate with it’s fascinating mix of interesting links, conversations, news and social commentary. It’s a community for sharing content and ideas and pieces of information that you find useful.

If you’re new to Reddit it can seem overwhelming at first. With the sheer volume of subReddits alone, Reddit is a neverending information buffet. The key is to just get in there and watch what’s going on. Search the topic of your business audience’s interest and see what people are saying. Reddit is a fantastic tool to gather ideas for things like content creation, blogs, podcasts, email newsletters and more. It will take your broad topic and niche it down into different related avenues – or subReddits –  that your ideal audience is also interested in.

Jon Quinton loves talking SEO and coffee. He has also achieved success both for his own agency as well as that of his client’s by using Reddit as an effective and creative marketing tool.

 

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Expanding Your Local Footprint with Digital Marketing – @therichbrooks

AOCP-Pinterest-Rich-Brooks-LocalThanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too.

Once you figure out the best digital market action plan that works for your particular business, you can begin to use the abundance of tools that these various platforms offer to niche down and target exactly the people you need to reach for your business’s success. By following the four main elements of a successful marketing framework – attraction, engagement, conversion and measurement – you can then pull in the different tools or channels that make the most sense for you based on your business and your audience, and you will find success.

Rich Brooks is the founder and president of flyte new media, a web design and marketing firm in Portland, Maine. A thought leader in his industry, he has helped countless small businesses on the topics of search, social and mobile marketing as well as how to reach your ideal audience. His Agents of Change Digital Marketing Conference has brought together top notch experts in the industry giving you their valuable tips on leveraging the digital marketing channels available to businesses today.

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How to Differentiate Yourself with Video – @patrickallmond

AOCP-Pinterest-Patrick-Allmond-newIf you’re looking for a way to up the ante with your marketing repertoire, why not add video to the mix? It can be a great way to build brand trust and loyalty with your audience, as well as add another level to your marketing strategy.

You don’t have to have a lot of experience in front of the camera to make great videos, you just need to follow a few simple rules and be willing to tweak things as needed. Shooting a video is more than just reading a script on camera. To make the biggest impact, you need to share great content and pay attention to small but important things such as lighting and audio. And of course once you have the finished product you need to know how to use it and share it to make the biggest impact and get the most exposure.

Patrick Allmond knows how to help businesses use video to make the most impact with their audiences. He proves that you don’t need fancy, expensive equipment to make great videos that take your marketing strategy up a notch to help differentiate you from your competition.

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How to Get More Out of Your Facebook Ads – @julielowe

AOCP-Pinterest-Julie-LoweYou can put a lot of time and effort into your Facebook ads, but if no one is reading or clicking on them, then what good are they? Every Facebook ad you create should be about results. And to get the results you want you need to stay ahead of the curve and pay more attention to the content you’re putting out, as well as understand how it’s being perceived by your target audience.

Facebook ads are a bit different than, say, Google ads. With Google, your potential customer is seeing ads based on a specific search they’re typing in. With Facebook ads, you need to find out first who your target audience is based on their search behavior and where they’re hanging out in order to get in front of them. It can be tricky, but with careful research and testing, Facebook ads can give you a good amount of bang for your buck. If you hone in and really target your audience, provide them with great content that answers their needs, make the ads aesthetically eye catching and test them regularly for the best response, you’ll find Facebook ads are a great option to increase conversion rates and grow your business.

Julie Lowe creates social media strategies for businesses looking to increase leads, sales and create a successful plan for future business growth.

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The 4 Critical Ingredients in Your Digital Marketing Plan – @therichbrooks

AOCP-Pinterest-Rich-Brooks-DMAPBeing part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride!

The ups: You’re filled with passion about creating something that will bring value to others. There’s a certain energy that fuels your dreams–no, that’s not the Red Bull–and allows you to take on new challenges that you might have felt impossible before.

The downs: However, there are many hurdles ahead of you. You lack visibility, credibility, and leads. You have few or no customers. No one knows who you are. You’re on a shoestring budget.

Maybe you think that social media is some sort of silver bullet, but you’re about to get a rude awakening. Take Facebook, for instance: you’re competing for the attention of your ideal customers against other startups, established businesses, local and national companies, news organizations, the PTA, mothers-in-law, college buddies, friends and family.

But don’t get frustrated. Although social media isn’t the easy game it was just a few years ago, there is a method to grow your credibility, audience, and startup using digital marketing.

 

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The Best Ways to Segment Your Email Lists – @stephanhov

AOCP-Pinterest-Stephan-HovnanianMarketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misunderstood tactic, but a very important one.

Too often marketers are concerned more with quantity over quality when it comes to their email lists. But realizing that your audience is made up of different types of consumers in various stages of the sales cycle and making sure you’re emailing them content based on their needs is the key. Learning to effectively segment your audience while keeping that in mind can help you both improve your reputation and yield better results.

Stephan Hovnanian is an email marketer and web strategist who works with B2B brands helping them revitalize their email marketing efforts by revive and stimulate their relationships with their audiences.

 

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How to Use Periscope and Live Streaming for Your Business – @vincenzolandino

AOCP-Pinterest-Vincenzo-LandinoAlmost out of nowhere, live mobile video streaming has seemingly become the newest craze. But is it a fad or is there really some benefit to it? With multiple platforms and apps offering this option, could this be the new frontier in social marketing?

Streaming content online isn’t a new concept, but more and more businesses are seeing the benefits of mobile live streaming as it allows them to connect with their audience in a way that makes them appear more relatable in a “live event” type setting.  In return, businesses are getting better brand exposure and better interaction with customers. By using live streaming to boost live events, host interviews, giving a “behind the scenes” look and many other options, it gives businesses an opportunity to engage with their audience in real time.

Vincenzo Landino’s expertise and forward thinking in the areas of social and content marketing has helped countless businesses boost their brands and command attention with their audiences and customers.

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Facebook Ad Manager vs. Power Editor vs. Business Manager – @kxtra

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AOCP-Pinterest-Katrina-CrowellFacebook has an incredible global reach of more than 1 billion active users, so it makes perfect sense why businesses – both large and small – are flocking to Facebook Advertising to reach their audiences.

With a variety of platforms and options to choose from, Facebook makes it almost too easy to target exactly the audience demographic that you want, even allowing you to niche down to the most finite of audiences. Once you choose your objective, Facebook gives you the power to segment and optimize your ads in innumerable ways, including placement and even posting it to Instagram. But it doesn’t end there, Facebook also helps you to track your results, allowing you to tweak – if need be – as you go along to ensure your success.

Katrina Crowell is the Digital Marketing Consultant and Strategist, as well as an SEO guru at flyte new media. Her sharp marketing skills – as well as a few learned tips and tricks – have made her both successful and effective while utilizing Facebook’s advertising platform, not only for flyte, but for their clients as well.

 

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How to Build a Loyal Community through Podcasting – @gspn

AOCP-Pinterest-Cliff-RavenscraftBuilding an audience to ensure your podcast is successful is a no brainer. But how you choose to go about that can make all the difference between getting a few random downloads or getting a dedicated audience of listeners waiting with baited breath for each new episode that they loyally download and listen to from start to finish every time.

Your goal should be to find those dedicated listeners that you know will anticipate every new episode – and hopefully – are excited enough to engage with you in the form of feedback. But how do you build that trust and loyalty within your audience? You start by providing them with the most valuable content you can, and then initiate and foster a sense of community and reciprocity where they feel inclined to offer the same to you.

Cliff Ravenscraft is the “Podcast Answer Man”, a highly respected podcasting consultant and coach at the top of his game. The best and biggest names in podcasting have studied and learned under Cliff’s tutelage and gone on to become some of the most respected and revered names in podcasting today.

 

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How to Drive Traffic and Sales with Promoted Pins – @alisammeredith

AOCP-Pinterest-Alisa-MeredithHopefully by now we all know that Pinterest is more than wedding dresses, cupcakes and DIY projects. It can actually be a pretty powerful marketing tool used to drive business, if you follow a few key tips.

Like with any platform, you should never just throw money behind a campaign for promotion unless organically it’s got some legs on it already. So, learning what content to pin – and what your audience is interested in – is vital to your success. Pinterest is an excellent way to promote your brand, and their “promoted pins” takes things a step further and increases visibility, so you get the right audience at the right time.

Alisa Meredith is a Pinterest-obsessed content strategist and marketer. If you value more traffic, leads and customers, then Alisa’s tips and advice using Pinterest’s promoted pins will be a valuable addition to your current marketing strategy.

 

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