How to Get More Out of Your Facebook Ads – @julielowe

AOCP-Pinterest-Julie-LoweYou can put a lot of time and effort into your Facebook ads, but if no one is reading or clicking on them, then what good are they? Every Facebook ad you create should be about results. And to get the results you want you need to stay ahead of the curve and pay more attention to the content you’re putting out, as well as understand how it’s being perceived by your target audience.

Facebook ads are a bit different than, say, Google ads. With Google, your potential customer is seeing ads based on a specific search they’re typing in. With Facebook ads, you need to find out first who your target audience is based on their search behavior and where they’re hanging out in order to get in front of them. It can be tricky, but with careful research and testing, Facebook ads can give you a good amount of bang for your buck. If you hone in and really target your audience, provide them with great content that answers their needs, make the ads aesthetically eye catching and test them regularly for the best response, you’ll find Facebook ads are a great option to increase conversion rates and grow your business.

Julie Lowe creates social media strategies for businesses looking to increase leads, sales and create a successful plan for future business growth.

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The 4 Critical Ingredients in Your Digital Marketing Plan – @therichbrooks

AOCP-Pinterest-Rich-Brooks-DMAPBeing part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride!

The ups: You’re filled with passion about creating something that will bring value to others. There’s a certain energy that fuels your dreams–no, that’s not the Red Bull–and allows you to take on new challenges that you might have felt impossible before.

The downs: However, there are many hurdles ahead of you. You lack visibility, credibility, and leads. You have few or no customers. No one knows who you are. You’re on a shoestring budget.

Maybe you think that social media is some sort of silver bullet, but you’re about to get a rude awakening. Take Facebook, for instance: you’re competing for the attention of your ideal customers against other startups, established businesses, local and national companies, news organizations, the PTA, mothers-in-law, college buddies, friends and family.

But don’t get frustrated. Although social media isn’t the easy game it was just a few years ago, there is a method to grow your credibility, audience, and startup using digital marketing.

 

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The Best Ways to Segment Your Email Lists – @stephanhov

AOCP-Pinterest-Stephan-HovnanianMarketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misunderstood tactic, but a very important one.

Too often marketers are concerned more with quantity over quality when it comes to their email lists. But realizing that your audience is made up of different types of consumers in various stages of the sales cycle and making sure you’re emailing them content based on their needs is the key. Learning to effectively segment your audience while keeping that in mind can help you both improve your reputation and yield better results.

Stephan Hovnanian is an email marketer and web strategist who works with B2B brands helping them revitalize their email marketing efforts by revive and stimulate their relationships with their audiences.

 

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How to Use Periscope and Live Streaming for Your Business – @vincenzolandino

AOCP-Pinterest-Vincenzo-LandinoAlmost out of nowhere, live mobile video streaming has seemingly become the newest craze. But is it a fad or is there really some benefit to it? With multiple platforms and apps offering this option, could this be the new frontier in social marketing?

Streaming content online isn’t a new concept, but more and more businesses are seeing the benefits of mobile live streaming as it allows them to connect with their audience in a way that makes them appear more relatable in a “live event” type setting.  In return, businesses are getting better brand exposure and better interaction with customers. By using live streaming to boost live events, host interviews, giving a “behind the scenes” look and many other options, it gives businesses an opportunity to engage with their audience in real time.

Vincenzo Landino’s expertise and forward thinking in the areas of social and content marketing has helped countless businesses boost their brands and command attention with their audiences and customers.

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Facebook Ad Manager vs. Power Editor vs. Business Manager – @kxtra

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AOCP-Pinterest-Katrina-CrowellFacebook has an incredible global reach of more than 1 billion active users, so it makes perfect sense why businesses – both large and small – are flocking to Facebook Advertising to reach their audiences.

With a variety of platforms and options to choose from, Facebook makes it almost too easy to target exactly the audience demographic that you want, even allowing you to niche down to the most finite of audiences. Once you choose your objective, Facebook gives you the power to segment and optimize your ads in innumerable ways, including placement and even posting it to Instagram. But it doesn’t end there, Facebook also helps you to track your results, allowing you to tweak – if need be – as you go along to ensure your success.

Katrina Crowell is the Digital Marketing Consultant and Strategist, as well as an SEO guru at flyte new media. Her sharp marketing skills – as well as a few learned tips and tricks – have made her both successful and effective while utilizing Facebook’s advertising platform, not only for flyte, but for their clients as well.

 

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How to Build a Loyal Community through Podcasting – @gspn

AOCP-Pinterest-Cliff-RavenscraftBuilding an audience to ensure your podcast is successful is a no brainer. But how you choose to go about that can make all the difference between getting a few random downloads or getting a dedicated audience of listeners waiting with baited breath for each new episode that they loyally download and listen to from start to finish every time.

Your goal should be to find those dedicated listeners that you know will anticipate every new episode – and hopefully – are excited enough to engage with you in the form of feedback. But how do you build that trust and loyalty within your audience? You start by providing them with the most valuable content you can, and then initiate and foster a sense of community and reciprocity where they feel inclined to offer the same to you.

Cliff Ravenscraft is the “Podcast Answer Man”, a highly respected podcasting consultant and coach at the top of his game. The best and biggest names in podcasting have studied and learned under Cliff’s tutelage and gone on to become some of the most respected and revered names in podcasting today.

 

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How to Drive Traffic and Sales with Promoted Pins – @alisammeredith

AOCP-Pinterest-Alisa-MeredithHopefully by now we all know that Pinterest is more than wedding dresses, cupcakes and DIY projects. It can actually be a pretty powerful marketing tool used to drive business, if you follow a few key tips.

Like with any platform, you should never just throw money behind a campaign for promotion unless organically it’s got some legs on it already. So, learning what content to pin – and what your audience is interested in – is vital to your success. Pinterest is an excellent way to promote your brand, and their “promoted pins” takes things a step further and increases visibility, so you get the right audience at the right time.

Alisa Meredith is a Pinterest-obsessed content strategist and marketer. If you value more traffic, leads and customers, then Alisa’s tips and advice using Pinterest’s promoted pins will be a valuable addition to your current marketing strategy.

 

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The 3 Stages of Business Growth – @johnjantsch

AOCP-Pinterest-John-JantschMost businesses come up with all of their products and services first, and then go out and try to market them. But what about developing those things with your audience, in a collaborative fashion? Sort of like taking a “find them first and see what they need” approach.

The key to any good marketing strategy is to market to the key audience that wants what you have, but what’s the most effective way? And if you find one platform or channel that works, should you just stick with that or add others to your repertoire? Try concentrating on your strengths and what is already working and then simply building upon that. A strong foundation is a great starting point, then slowly try casting your net deeper versus wider.

John Jantsch is the marketing guy to look to if you’re a small business trying to grow. His simple and effective approach to marketing can turn even the hardest cynics into believers once they start seeing real results from his effective marketing strategies.

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Your SEO Mailbag Questions Answered by @therichbrooks

AOCP-Pinterest-Rich-Brooks-MailbagYou’ve got yourself a website and a blog, but how do you get people to notice you? You can’t just post a few blog entries, sit back, and wait for the traffic to come. So how do you get noticed, find an audience and keep them?

There’s more to content creation than just writing a few articles. Learning how to write effectively to reach the people searching for your topics will be your key to success. And there are a lot of tools out there to help you, you just need to invest the time and take advantage them. Things like guest blogging, backlinks, utilizing and reading your Google Analytics reports and learning how to find the most effective keywords, not only in your posts but in the titles, can mean all the difference when it comes to beating your competition in the search rankings.

Rich Brooks – SEO consultant and owner of flyte new media – answers your questions on how to do all of this and more in this latest “Mailbag” episode of The Agents of Change Podcast.

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Where Should You Publish Your Best Content? – @mitchjoel

AOCP-Pinterest-Mitch-JoelYou cannot truly learn anything until you have to teach it to somebody else. And with so many platforms out there – blogs, podcasts, Twitter, Snapchat, Facebook, etc – how do you find the most effective way to reach and advertise to your audience?

But more important than knowing where your audience hangs out, you need to find out how your personal voice can lend a different perspective and spin on some of the same information that is and has already been presented and published on the same topic.

Mitch Joel is a content marketing gangster and the guy that Google turns to when they want to explain innovation and marketing to some of the top brands in the world.

 

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