Posts Categorized: Social Media Marketing

Expanding Your Local Footprint with Digital Marketing – @therichbrooks

Thanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too. Once… Read more »

PR Metrics that Mean Something

When defining goals and success for your PR campaigns, which metrics do you track? How do you measure your effectiveness?

Every company and campaign is different, and not every metric will make sense for every single campaign you run for yourself or your clients. Rather, it’s about choosing the right PR metrics to accurately measure success that ultimately lead to sales.