Posts Categorized: SEO

How to Win at Paid Search – @abarks99

In digital marketing, there’s an ongoing battle between organic search and paid search. Which one yields better results, which one is more cost effective, which one tracks ROI better, and more importantly which one works faster?   Honestly, it depends on what your goals are, and of course all good long-term web marketing strategies should include… Read more »

How to Beat Your Competition at Google

Times have certainly changed since the beginning of SEO, where the objective to winning the game was to just concentrate on a few keywords. Today, it’s also about researching your competitors – both direct and indirect – to see where they’re ranking and what they’re doing to get there. Fortunately there are a plethora of… Read more »

The New Rules of SEO – @kcseopros

Like many things in the business world, Search Engine Optimization (SEO) has changed dramatically since the early days, and continues to do so. Thanks to things like Google constantly tweaking their algorithms, marketers and content creators need to be crafty and smart with their SEO strategies.  Gone are the days of just using your keyword… Read more »