Posts Categorized: SEO

The Psychology of SEO – Jimena Cortes

If you’ve been in the business world and have a website, chances are you’ve been told the importance of good SEO. It’s also no secret that crafting a successful SEO strategy takes a great deal of time, research and effort, and many feel it’s a job best to hire out to a professional. But even… Read more »

How to Run Your Own SEO – Rebecca Gill

Search engine optimization has this reputation for being a mysterious and difficult job, though a very important one. But in reality, a savvy DIY-er can learn to do this effectively themselves if they just put in just a little bit of time to learn it and dig in. Even if you do decide to hire… Read more »

How to Win at Paid Search – @abarks99

In digital marketing, there’s an ongoing battle between organic search and paid search. Which one yields better results, which one is more cost effective, which one tracks ROI better, and more importantly which one works faster?   Honestly, it depends on what your goals are, and of course all good long-term web marketing strategies should include… Read more »