Posts Categorized: Podcasts

How to Tell Meaningful Stories to Your Customers – Tamsen Webster

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How to Tell Meaningful Stories to Your Customers – Tamsen Webster

It’s been said that storytelling is the key to sales because it hits that certain part of the buyer’s brain that resonates with them on a deeper level. It can warm up your audience by giving them real-life reasons and examples that they can relate to, as to why they need your products or services.

But although storytelling itself can be difficult for some people, story structuring is something that anyone can learn, as explained by Tamsen Webster, who breaks down the art of structuring your story using 5 core elements.

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Google Posts – Think Conversion, Not Optimization – Greg Gifford

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If you’re looking for another way to increase traffic to your website, boost sales, and engage with your audience – and really, who isn’t – then Google Posts may be the best new thing you’re not currently using. They’re free, easy to use, and drive traffic to your website or landing page.

Greg Gifford from SearchLab stops by to gives us the facts about the creative ways you could be using Google Posts, and why you should be using them to get a leg up on your competition (who probably isn’t using them).

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How to Differentiate Yourself Online and Off – Forrest Dombrow

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How to Differentiate Yourself Online and Off – Forrest Dombrow

All customers want and expect certain things from the businesses they conduct business with, good service, efficiency, and friendliness, just for starters. But what else can you, as a product or service provider, do to make sure you stand out from your competition? In other words, what makes you remarkable?

With the help of Forrest Dombrow, we dig into what businesses can do to differentiate themselves from their competition.

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