Posts Categorized: Podcasts

How to Build an Audience and Sell with Webinars – @kimraluna

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AOCP-Pinterest-Kimra-LunaTo describe a webinar as an “effective tool” would be a huge understatement. They allow you to reach, teach and sell products and services to your target audience in one fell swoop.

Webinars provide a vast number of benefits all with the same goal; to boost, support and build your business. They allow you to build your business contacts – and more importantly – your precious and valuable email list. You also get the opportunity to establish your business as an authority in its field, which adds value to your business. All this while maintaining close communication with your target audience, capturing sales leads and promoting your products and services. And best of all, you could even do it from the comfort of your living room couch if you chose to!

Kimra Luna is a webinar rock star whose unconventional way of doing business brought her from welfare to a million dollar business owner in just 18 months.  Her tips and advice show proven results to grow your business through the power of webinars.

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How to Find The Perfect Stock Photo for Social Media – @sarahfix

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AOCP-Pinterest-Sarah-FixYou’ve just created a website, or maybe your latest blogpost, and you need some visuals to go with it to help grab your audience. But where do you look? Sure, there are billions of photos and graphics online, but how do you choose the best one, and what are the legal ramifications of using those visuals?

There are many things to consider when choosing visuals for your projects. For example, are you legally allowed to use a particular image? Once you choose an image and pay for it, are you allowed to use it forever or is there a time limit on it? What resolution works best for your particular project? Where can you find “families” of similar photos to use in the same project to keep the same look and feel throughout? What are some reputable and recommended places to search for and purchase photos from, and is it possible to negotiate the price?

Sarah Fix is an expert in stock photography and the rules surrounding usage of online images, in a career spanning over 20 years in the field.  She is the current President of the Digital Media Licensing Association and has lectured extensively on the topics of commercial content creation and stock library production.

 

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Why LinkedIn Is CRM on Steroids @linkedinexpert

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AOCP-Pinterest-Viveka-von-RosenWith so many social media platforms at our fingertips, LinkedIn is an often neglected choice by business owners when considering marketing options. It could be that once you stop thinking of it as just a social media site but rather a bulked up CRM tool, then you can take advantage of the options it offers.

It’s clear that more business owners and marketers would utilize LinkedIn more if they were aware of all the aspects it has to offer in regards to lead generation, engagement and relationship building, not to mention LinkedIn’s features, tools and applications to assist with publishing and advertising potential.

Viveka von Rosen is the expert when it comes to LinkedIn. Her seminars, webinars and workshops have taught and trained well over 100,000 people on how to best use LinkedIn.

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