Posts Categorized: Podcasts

Where Should You Publish Your Best Content? – @mitchjoel

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AOCP-Pinterest-Mitch-JoelYou cannot truly learn anything until you have to teach it to somebody else. And with so many platforms out there – blogs, podcasts, Twitter, Snapchat, Facebook, etc – how do you find the most effective way to reach and advertise to your audience?

But more important than knowing where your audience hangs out, you need to find out how your personal voice can lend a different perspective and spin on some of the same information that is and has already been presented and published on the same topic.

Mitch Joel is a content marketing gangster and the guy that Google turns to when they want to explain innovation and marketing to some of the top brands in the world.

 

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The Secrets of Snapchat Marketing – @nickcicero

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AOCP-Pinterest-Nick-CiceroWhen Snapchat first came on the scene, it was widely known as the “sexting platform”, where teens and millennials ruled the demographic. But like many social media platforms, marketers began to see it’s potential for businesses as a powerful marketing tool, making it the fastest growing social network to date.

One of the aspects that sets Snapchat apart from its competing platforms, is that these posts  – or “snaps” – either videos or pictures, don’t just sit around and get lost in a user’s timeline, once they are opened. They are only around for 1-10 seconds before they disappear, allowing you to have your audience’s undivided attention once they open your snap. So make sure you get creative and offer extremely valuable content. You are giving your audience a unique opportunity to really engage with your brand in real time, so get savvy and create stories they can relate to.

Nick Cicero knows social media platforms inside and out, and is a leading authority on how to get the most out of your marketing initiatives.

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Generating Sales with Mobile Payments – @cmunzproject

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Creating customer loyalty is the very backbone of many small businesses. But creating customer loyalty doesn’t just happen overnight, sometimes your customers need a little nudge to encourage them to keep coming back. And what better way to encourage them than by making it as easy for them as possible.

The key is in connecting the transaction to the loyalty aspect for your customers. The philosophy behind customer loyalty programs is really quite simple; mobile payment apps provide both the merchant and the customer a faster transaction, repeat customers are rewarded, and the businesses sales increase. In today’s world of consumer savviness, businesses recognize mobile payment apps enhance the guest experience as well as help extend their brand, therefore making it crucial for brands to enhance their offerings, and loyalty programs top the list.

Chris Munz’s mobile marketing technology expertise has helped countless national brands better understand their marketing needs, and helped them implement mobile strategies to succeed in business.

 

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