We love to receive feedback, comments and questions from our listeners and relish the opportunity to answer any specific questions or pain points that you may have. Recently we received an email from a communications and marketing student from Canada seeking some information specifically around the area of blogging. So we decided to help her out with her school homework and answer some of her burning questions on the topic and offer a few pointers as well.
Posts Categorized: Podcasts
Podcasts are a great online marketing tool for your business. They are portable, and therefore a more personal way, to connect with your audience. Whether you’re thinking of starting one or just getting into it, there are a few tips you’ll want to follow to ensure your podcast’s success.
It’s no coincidence that the number of podcast downloads has increased as more people have gotten smartphones. Now use that to your advantage by making it easier for them to find you by considering getting an app specifically for your podcast. And now that you have a podcast, you need to find a way to consistently attract new listeners – and more importantly – get them to subscribe to and review your show. Finding them, reaching and engaging them, and keeping them is your ultimate goal. And how you choose to go about that will determine the success or failure of your podcast.
Rob Walch knows more than a little about podcasting, not only because he hosts 3 of his own shows, but also due to his role as VP of Podcaster Relations at Libsyn. Rob’s knowledge, know-how and experience has helped both aspiring and seasoned podcasters to create and maintain successful shows.
Mixing in pictures, graphics and photos with your content and advertising is nothing new, but are you doing it effectively to get more bang for your buck as far as your audience is concerned? When you can effectively lay out your conversation point for your audience and convince them right away that the content is worth reading, then you’ve won half the battle already. It’s also a fact that the human brain processes visuals much faster than text.
Powerful visuals give rise to certain emotions and feelings, which in turn drives a deeper audience engagement. You can develop a powerful marketing program driving your company’s authenticity and cultural relevancy using rich media such as visuals, videos and social media. Think of it as the inverse to “show and tell”, and instead you tell the audience your story by showing them through visuals. Learning how to do this effectively will have a huge impact on your lead generation and allow you greater success while marketing your brand.
Ekaterina Walter is an innovator in the art of visual storytelling, and a best selling author on the topic. She has inspired creativity within organizations and proven that a picture really is worth a thousand words, or perhaps even more. (more…)