Posts Categorized: Podcasts

You Got a Bad Yelp (or TripAdvisor) Review. Now What? @daniellemin

[ssba]

AOCP-Pinterest-Daniel-LeminWhether or not your particular business depends on ratings to get customers, it’s still unsettling to see even one bad review, and even harder not to take it personally. But once that bad review is posted, how do you move on from that, and is it really as bad for our business as we think it is?

In the business world, reputation means a great deal. What better way to build that reputation than by encouraging your happy customers to write a review, share their experience and recommend you to others on one of the many online review sites, such as Yelp or TripAdvisor. How you deal with negative reviews is also important, especially if you are skilled in knowing how to turn a bad review into a positive spin for your business – and it is possible!

Daniel Lemin was a pioneer in realizing the importance and power of online ratings and reviews, and understands the struggles business owners have with maintaining their online reputations. In this episode he shares his experiences, ideas and strategies for building and maintaining business reputations online, and how to put a spin on the negative ratings that can still make your business look good.

 

(more…)

Do You Need a CRM or a Marketing Automation System? – @saleswhisperer

[ssba]

AOCP-Pinterest-Wes-SchaefferOne of the first priorities of any business – especially brick and mortar businesses – is to find and implement a marketing automation system. And with so many out there to choose from, you can just pick one at random and go from there, right? Wrong.

One of the biggest mistakes businesses make is trying to implement a marketing automation system without first mapping out their processes. What they should be doing is putting the needs of the business first, and then finding the software that will actually achieve that result.

Wes Schaeffer is The Sales Whisperer, with over 20 years experience in sales training, marketing and consulting with a special concentration on CRM and email marketing sales, support and optimization.

(more…)

The Secrets of Building a Thriving Network on LinkedIn – @jenrgy

[ssba]

AOCP-Pinterest-Jen-LehnerSocial media is not only a benefit, but an absolute must for any business. Sure, you can send a few tweets, shoot out a couple Facebook posts and blog like your life depended on it, but it’s actually a bit more nuanced than that.

Just because you’re sending content to the people on your lists doesn’t mean you’re connecting with everyone you could – or should – be reaching. Sometimes you need to give people a little tap on the shoulder before they’ll knock on your door. Knowing the right techniques to reach out to your desired audience – and get them to check out your profile in return – can translate to more names on your email list and hopefully future business opportunities.

Jen Lehner is a digital marketing strategist who uses her skills and passion to help entrepreneurs utilize all of their marketing tools to grow their business.

 

(more…)