Posts Categorized: Podcasts

How To Put on Webinars That Attract and Engage Your Audience – @hillyprods

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AOCP-Pinterest-James-HilliardDoes the thought of putting on a live webinar scare you? Or maybe you’ve been hosting some live webinars but just aren’t getting the attendance or conversion rates that you’re hoping for. Don’t give up, maybe your structure just needs a little tweaking.

By just following a few key tips and utilizing some handy tools – from platform selection, to creating valuable content, to follow up after the event – it can help you to better navigate the ever evolving world of webcasting. Your goal should be to create valuable and interesting conversations that convert to sales, all while respecting your audience’s valuable time.

James Hilliard counts Fortune 500 companies as just some of the clients that he has helped in all aspects of webcasting, assisting them in delivering compelling presentations that audiences appreciate.

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How to Write Delicious Copy for Social Media – @bethdunn

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AOCP-Pinterest-Beth-DunnWhen it comes to writing web copy, you probably thank your lucky stars you can hire a copywriter to do it for you. But if you can’t afford that luxury, or are just determined to do it yourself, you may have sorely underestimated how difficult it can be.

The first thing you need to remember is that you’re speaking as your brand, product or service, not yourself. And although there may be some overlap there, don’t fall victim to the rookie mistake of forgetting how to talk to your audience in the voice of your product, while still sounding human. And then once you get your words on paper, you need to be able to edit that sucker within an inch of its life without getting attached to your own writing. It’s not as easy as you may think.

Beth Dunn is passionate about good writing and offers her tips and tricks to writing and editing persuasive copy that speaks to your audience in a language they trust, understand and respect.

 

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What’s the Difference Between Branding and Marketing – @adrionporter

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Adrion Porter on Personal BrandingIf you asked yourself to name one thing that all successful companies have in common, you might answer, “marketing”. But even before that, they spent a great deal of time on their branding. Branding – in essence – is developing an image, with the results to back it up. And this certainly doesn’t just apply to businesses, there are plenty of personal brands making their mark in the world as well.

Unfortunately, all too often not enough time is spent on branding before the marketing starts. But to truly have a successful marketing strategy, you need to have a solid foundation in place with your branding, and that’s more than just a cool logo. By following five key elements to build and define your brand platform, you will have a strong foundation to work with.

Adrion Porter is a leading authority on brand building and personal brand development. His popular podcast, Gen X Amplified, empowers and inspires people to be leaders both in business and in life.

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