Posts Categorized: Podcasts

How to Develop a Voice for Your Brand – @ambercadabra

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To communicate effective with your audience, your brand needs to speak to them in a way your listeners – and prospects – can relate to, understand and trust. But how do we do that effectively when there are so many different styles that appeal to so many different people? The key is to find the most authentic, unforced version of who you are and what you stand for, and build on that.

Amber Naslund has helped numerous brands – spanning all aspects of business – to find their brand’s best voice to resonate with their particular audiences.

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How to Measure Your Social Media the Right Way – @c3metrics

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It may not be the sexiest topic, but regularly checking your business’s analytics can mean the difference between putting money in your pocket, or throwing it out the window. If you’re going to run ads, at least take the time to test and find out what’s working and what’s not. If you don’t know what each of your customers are worth, how can you accurately decide how much to spend on advertising to them and still make a profit?

Jeff Greenfield combines technology and marketing to help businesses make smarter investments with their advertising dollars, while allowing them to better track their cost per customer for more effective ad spending.

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What’s Next for Mobile Marketing and Small Business – @whartonfoa

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aocp-pinterest-hays-reichgutToday’s use of mobile devices is not just a trend, it’s the future. It is a paramount shift in how we are interacting with the internet, and it is happening at lightning speed. As business owners we can’t afford to just sit back and see how it all pans out, we need to take action now.

Mobile marketing provides customers with time sensitive, geographic sensitive,  personalized information that promotes our goods, services and ideas. Making sure you do this in a way that both respects and resonates with the people consuming your advertising content is critical.

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