Posts Categorized: Podcasts

How to Tell Better Stories with Experience Marketing – @robert_rose

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AOCP-Pinterest-Robert-RoseThe world of marketing is ever changing and you need to keep evolving with the changing times in order to not only just keep up, but to also succeed. What worked 10 or even 5 years ago is almost obsolete now. What can you do to entice your audience to make you stand out from your competitors?

Some people will tell you that you need to be everywhere that your audience is, and although that’s a fairly industrious undertaking, it just may not be possible depending on the size of your business and the manpower you have to dedicate to that. Remember that movie Field Of Dreams, “If you build it, they will come”? Well, the same is true for digital marketing. If you create something great, they will come to your channel, regardless of what that may be for you. It really does boil down to the content you create and send out. And that doesn’t necessarily equate to quantity. Try quality over quantity to differentiate yourself from the masses.

For over 20 years, Robert Rose has been helping businesses tell their stories more effectively through digital media. His expert strategic marketing advice has boosted both small and global brands and assisted them in creating experiences that their consumers fall in love with.

 

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How to Optimize Old Blog Posts for Search & Conversions – @pamelump

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AOCP-Pinterest-Pamela-VaughanSo you’ve got yourself a blog, and like everyone else with a blog, you’re looking for ways to use it to increase traffic and generate leads for your business. Naturally, you keep pumping out new content and sending it out to your email list and other social channels. But is that really enough?

It’s true, new content is important. But what happens to the older posts you’ve written, do you just let them collect dust and keep moving forward? The answer is “no”! By revisiting and carefully optimizing your older posts, you’re taking advantage of the content that might still be generating traffic by invigorating new life into it, while at the same time providing great search results by updating information that very possibly has changed since it was originally written.

Pamela Vaughan is HubSpot’s blog optimization expert. Over the last year she has helped HubSpot double their conversion rates by optimizing their historical (older) posts. Her creative and innovative ideas on the topic can help your business’s blog do the same thing.

 

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E-commerce Marketing and Advertising Tips for 2016 – @mywifequit

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AOCP-Pinterest-Steve-ChouMaybe you’re an entrepreneur looking to start selling your products or services online, or maybe you already have a brick and mortar store but are looking to expand your business online. Ecommerce offers many advantages, especially if you follow a few smart tips.

Ecommerce is more than just slapping some pictures of your products online. Smart and precise advertising is key, you need to know who to target and how to drive that traffic to your products. So is gaining your potential customer’s trust, prove to them that you’re the one they want to buy from. And what do you do if they take their shopping cart to the checkout but never follow through? There are ways to save that sale!

Steve Chou followed his dream of entrepreneurship and started his own successful ecommerce business. Through trial and error, as well as some pretty cool tricks, he has built a successful ecommerce business that has grown steadily since he started it in 2007.

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