Posts Categorized: Podcasts

How to Get More Out of Your Facebook Ads – @julielowe

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AOCP-Pinterest-Julie-LoweYou can put a lot of time and effort into your Facebook ads, but if no one is reading or clicking on them, then what good are they? Every Facebook ad you create should be about results. And to get the results you want you need to stay ahead of the curve and pay more attention to the content you’re putting out, as well as understand how it’s being perceived by your target audience.

Facebook ads are a bit different than, say, Google ads. With Google, your potential customer is seeing ads based on a specific search they’re typing in. With Facebook ads, you need to find out first who your target audience is based on their search behavior and where they’re hanging out in order to get in front of them. It can be tricky, but with careful research and testing, Facebook ads can give you a good amount of bang for your buck. If you hone in and really target your audience, provide them with great content that answers their needs, make the ads aesthetically eye catching and test them regularly for the best response, you’ll find Facebook ads are a great option to increase conversion rates and grow your business.

Julie Lowe creates social media strategies for businesses looking to increase leads, sales and create a successful plan for future business growth.

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The 4 Critical Ingredients in Your Digital Marketing Plan – @therichbrooks

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AOCP-Pinterest-Rich-Brooks-DMAPBeing part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride!

The ups: You’re filled with passion about creating something that will bring value to others. There’s a certain energy that fuels your dreams–no, that’s not the Red Bull–and allows you to take on new challenges that you might have felt impossible before.

The downs: However, there are many hurdles ahead of you. You lack visibility, credibility, and leads. You have few or no customers. No one knows who you are. You’re on a shoestring budget.

Maybe you think that social media is some sort of silver bullet, but you’re about to get a rude awakening. Take Facebook, for instance: you’re competing for the attention of your ideal customers against other startups, established businesses, local and national companies, news organizations, the PTA, mothers-in-law, college buddies, friends and family.

But don’t get frustrated. Although social media isn’t the easy game it was just a few years ago, there is a method to grow your credibility, audience, and startup using digital marketing.

 

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The Best Ways to Segment Your Email Lists – @stephanhov

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AOCP-Pinterest-Stephan-HovnanianMarketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misunderstood tactic, but a very important one.

Too often marketers are concerned more with quantity over quality when it comes to their email lists. But realizing that your audience is made up of different types of consumers in various stages of the sales cycle and making sure you’re emailing them content based on their needs is the key. Learning to effectively segment your audience while keeping that in mind can help you both improve your reputation and yield better results.

Stephan Hovnanian is an email marketer and web strategist who works with B2B brands helping them revitalize their email marketing efforts by revive and stimulate their relationships with their audiences.

 

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