Posts Categorized: Podcasts

What You Need to Know About Google Display Network – @lisarocksSEM

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AOCP-Pinterest-Lisa-RaehslerJust what the heck is Google Display Network (GDN), and how can you make it work for your business? With so many ad platforms out there, what makes this one special and how can your business best benefit from using it?

GDN allows businesses to advertise images and videos on websites of their choice, so you have the ability to get pretty niche here if you choose to. Plus, think of all ways that can help your online branding! You have the ability to find and reach customers that otherwise might have been missed through other advertising platforms.

Lisa Raehsler is about as “expert” as you can get on the topics of PPC, display, retargeting, and social media ad campaigns. Her strategy and program development for countless businesses over the last 17 years has shown quick, proven results.

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Improve Your Conversion Rates with Radical Redesign – @chrisdayley

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AOCP-Pinterest-Chris-DayleySo maybe your website isn’t quite performing as well as you’d like. Maybe you’re just not seeing much conversion, or at least the conversion rates you’re hoping to reach. How do you go about figuring out where you may need to start tweaking things to improve on that?

A/B split testing is a great way to test a few different variations and see what jives better with your audience. But where do you start? For a website with a large number of pages, that can be a pretty daunting task if you start testing variations of every page. Your best bet is to first see what individual pages – and aspects of each page – are performing and converting well as is, and then start working on those that need help.

Chris Dayley is the founder of Dayley Conversion, where he uses his expertise and knowledge of using scientific, data-driven testing to help businesses improve their customer’s user experiences.

 

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How to Get Outrageous Engagement with Text Messaging – @betwext

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AOCP-Pinterest-Brian-MikesFor business owners, it’s been pounded into our heads that we need to build our email lists. Build your list and email your audience with content, information and special offers. Sure, email is great, but do you realize the average person that owns a smartphone has it in their hand almost every 7 minutes? So doesn’t it make sense to hit them up where they’re hanging out? Texting isn’t just a convenient way to chat with our family and friends, it’s also a powerful mobile marketing tool.

If you’re doing it in a purely opt in way, and offering some form of attractive incentive, texting can offer you benefits over other forms of marketing. Texting is quick, interactive and pretty inexpensive. It’s also a great way to send out time sensitive information, whereas if you were to send an email, that may not be opened by the intended recipient until the next time they log into their laptop or PC.

Brian Mikes completely immersed himself in the world marketing, learning online marketing, email marketing, SEO and online advertising. Now he teaches the benefits and profitability of text message marketing.

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