Posts Categorized: Podcasts

The Marketer’s Guide to Reddit – @jonquinton1

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AOCP-Pinterest-Jon-QuintonAlmost any business can benefit from using Reddit as a marketing tool. Afterall, it calls itself the “Front Page of the Internet”, which is more than appropriate with it’s fascinating mix of interesting links, conversations, news and social commentary. It’s a community for sharing content and ideas and pieces of information that you find useful.

If you’re new to Reddit it can seem overwhelming at first. With the sheer volume of subReddits alone, Reddit is a neverending information buffet. The key is to just get in there and watch what’s going on. Search the topic of your business audience’s interest and see what people are saying. Reddit is a fantastic tool to gather ideas for things like content creation, blogs, podcasts, email newsletters and more. It will take your broad topic and niche it down into different related avenues – or subReddits –  that your ideal audience is also interested in.

Jon Quinton loves talking SEO and coffee. He has also achieved success both for his own agency as well as that of his client’s by using Reddit as an effective and creative marketing tool.

 

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Expanding Your Local Footprint with Digital Marketing – @therichbrooks

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AOCP-Pinterest-Rich-Brooks-LocalThanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too.

Once you figure out the best digital market action plan that works for your particular business, you can begin to use the abundance of tools that these various platforms offer to niche down and target exactly the people you need to reach for your business’s success. By following the four main elements of a successful marketing framework – attraction, engagement, conversion and measurement – you can then pull in the different tools or channels that make the most sense for you based on your business and your audience, and you will find success.

Rich Brooks is the founder and president of flyte new media, a web design and marketing firm in Portland, Maine. A thought leader in his industry, he has helped countless small businesses on the topics of search, social and mobile marketing as well as how to reach your ideal audience. His Agents of Change Digital Marketing Conference has brought together top notch experts in the industry giving you their valuable tips on leveraging the digital marketing channels available to businesses today.

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How to Differentiate Yourself with Video – @patrickallmond

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AOCP-Pinterest-Patrick-Allmond-newIf you’re looking for a way to up the ante with your marketing repertoire, why not add video to the mix? It can be a great way to build brand trust and loyalty with your audience, as well as add another level to your marketing strategy.

You don’t have to have a lot of experience in front of the camera to make great videos, you just need to follow a few simple rules and be willing to tweak things as needed. Shooting a video is more than just reading a script on camera. To make the biggest impact, you need to share great content and pay attention to small but important things such as lighting and audio. And of course once you have the finished product you need to know how to use it and share it to make the biggest impact and get the most exposure.

Patrick Allmond knows how to help businesses use video to make the most impact with their audiences. He proves that you don’t need fancy, expensive equipment to make great videos that take your marketing strategy up a notch to help differentiate you from your competition.

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