Posts Categorized: Podcasts

A Beginner’s Guide to Google AdWords – @paidinsights

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AOCP-Pinterest-Ross-Kaplan-WinnA common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do or not, someone sure is, as those ads account for 90% of Google’s revenue from advertising as a direct result of people clicking those exact ads.

In order to get in on the action, your business needs to navigate the many choices and options offered by Adwords to best work with your specific business campaign’s goal. Quality is going to go a long way here, so making sure you are on point with your target audience will translate huge. Knowing where your audience is, attracting them with concise and helpful ad copy – think strong and concise keywords – as well as refining your targeting strategy (beware the automatic default settings), will all help you win big in the end.

Ross Kaplan-Winn loves helping businesses learn, test and implement online strategies, and has been managing PPC accounts since 2008. His knowledge and expertise is continually evolving as he stays up to date in the ever changing world of paid advertising.

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How to Turn Your Passion into a Viable Business – @scottniswander

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AOCP-Pinterest-Scott-NiswanderIt is possible to build a business around your passion, people are doing it everyday. But aside from passion and commitment, what separates the successes from the failures?

Making sure you are not a carbon copy of other businesses in your niche is a great first step. Think about how you can differentiate yourself, even if that is just by taking a different angle or “spin” on the same topics as your competitors. Other tips such as maintaining an editorial calendar and making sure that you are doing your research will go far in helping you reach your goals.

By taking what he was truly passionate about, Scott Niswander was able to earn an income, and amass a large following with his YouTube videos, all originating from his love of the comic book genre.

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How to Connect with the Influencers in Your Industry – @fabiennraphael

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AOCP-Pinterest-Fabienne-RaphaelDo you know who the influencers in your business, industry or niche are? Do you know where to find them? These are the thought leaders that have built trust and credibility among their audiences through their products or services by creating great value.

When you connect and engage with these influencers, you can begin to increase awareness of your own brand and increase your own reputation in the process. But learning how to properly connect in a way that’s mutually beneficial to you both is the key to creating and nurturing a lasting relationship.

Fabienne Raphael is dedicated to helping entrepreneurs build their businesses. Her knowledge and expertise at creating and nurturing influencer relationships – as well as her mantra, “Connect, Build, Automate” –  has helped her to successfully land big name guests for her podcast, “Marketing To Crush Your Competitors.”

 

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