Category: Podcasts
Like many business owners and entrepreneurs you’re probably always searching for a new and creative way to get content out to your audience. Have you considered podcasting? Podcasting is a great way to serve up actionable items and valuable information to your audience without necessarily having to write out content in the way you would […]
READ ARTICLEWith worldwide ecommerce showing rapid growth, there’s no better time to think about expanding your business to include online sales. An ecommerce model can be an excellent choice for entrepreneurs or small businesses looking to diversify or expand. The most obvious advantage is the ability to earn money when normal brick and mortar shops are […]
READ ARTICLETwitter chats offer a great way to gain exposure, build and audience and engage your followers, regardless of whether you’re participating or hosting. Don’t be intimidated, instead look at it as a creative way to either establish authority for your brand as a host, or network and connect with others as a participant, all without […]
READ ARTICLEYour website contact form is potentially your best source of quality leads, so when no one’s using it, you’re missing out on a lot of potential business. In this article, we’ll take a look at some of the biggest reasons why your site visitors aren’t completing your online form, and what you can do about […]
READ ARTICLESo, it’s finally here. The Lead Machine. The reason I wrote this book is because after twenty years, I’ve worked with an incredibly wide range of businesses. Marinas, psychologists, bed & breakfasts, authors, jewelry makers, insurance companies, septic specialists, ticket sellers, universities and english as a second language schools! So many of them came into […]
READ ARTICLEIt’s not an easy thing to ask for help, but it can be particularly important when you’re just starting out in business. It’s been said that the key to success – both in life and in business – is all about who you know. But how do you make the right connections with the right […]
READ ARTICLEThere is no doubt that video has proven itself an effective marketing tool. When you’re on camera, you’re allowing your audience to make a personal connection with you. In doing so, they’re earning your trust and feel a connection to you and your products or services. And with so many options out there today, there […]
READ ARTICLEWriting good copy is more than just coming up with a clever slogan or tagline, it’s really learning how you use your words effectively. It’s learning how to peel back the layers to your “problem” and come up with a “solution” that speaks to your audience as a whole, and in a language that appeals […]
READ ARTICLEIf you’re looking to start a webinar or podcast, for example, incorporating interviews into the mix is a great way to broaden your audience and increase traffic, among other great benefits. But if you have no experience as an interviewer, there are a few key tips that you should keep in mind that will help […]
READ ARTICLEHow do you engage a diverse consumer market, in an increasingly distracted world? The concept of engagement has taken center stage, as marketers struggle to stay center stage with consumers who are searching multiple platforms on various different screens at any given time. Greg Cangialosi shares his ideas on how marketers can better engage their […]
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