Posts Categorized: Podcasts

Creativity is the Secret to Marketing Success – Pat Lemieux

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Using video to grab attention & boost brand awareness – Pat Lemieux

We’ve been hearing quite a lot lately about how adding video into your content marketing plan should be a vital part of your strategy. But there are still many out there that think it’s only something that can be done in certain industries that aren’t “too rigid, too buttoned-up, too serious”. Well Pat Lemieux of C&L Aviation Group has proven that theory wrong and shown that aviation guys do have a sense of humor, and he’s helped to translate that into some pretty sizeable business growth and name recognition for them.

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How to Use YouTube to Boost Your SEO – Jessica Stansberry

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How to Use YouTube to Boost Your SEO – Jessica Stansberry

Too often, business owners think they need to be everywhere to get ahead. But in reality, it can be a real waste of time, money and resources to chase your audience where they’re not even searching or hanging out. By niching down to a specific area of expertise, Jessica Stansberry found success and grew her business through video marketing,  specifically, YouTube.

And then once she learned that video marketing was her “thing”, she created a way to let her affection for YouTube actually work to her advantage where her business marketing plan was basically on autopilot and still translating to growth and success.

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How to Build Your Brand and Authority with Video – Amy Landino

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How to Build Your Brand and Authority with Video – Amy Landino

These days, a strong marketing campaign will also incorporate video into the mix. Video marketing experts like Amy Landino understand and appreciate the effect that video has for boosting conversion rates, increasing click-through rates, and building trust and authority for your brand.

Leveraging the easy accessibility (if you own a smartphone, you can make a video), effectiveness and emotional appeal of video makes it easy to develop a video marketing campaign. You already know what you like to see in videos and which ones keep you hanging around longer to watch them, so incorporate some of those same tactics into your videos. Just make sure you’re telling your story – without being too long, engaging your viewer, and tracking your metrics to see what’s working and what’s not.

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