Posts Categorized: Podcasts

How to Mine Other Industries for Breakthrough Ideas – Mary Cate Spires

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Many companies steal ideas from what their competition is up to. Unfortunately, that doesn’t help you stand out or grab the attention of your ideal customer. Instead, look to other industries for ideas and then make them you own. Marketing expert Mary Cate Spires shares how she identifies related industries, discovers what’s working there, and then makes it her own in a brand new category.

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Do You Need to Pay Attention to Web 3.0? (Cryptocurrency, NFTs, and the Metaverse…oh my!) – Rich Brooks

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You may have noticed that social media and digital marketing experts are spending a lot of time talking about Web 3.0 these days…blockchain, cryptocurrency, NFTs, and the metaverse. You may be asking: what does this have to do with my business, my marketing? Well, we try and get some answers to your questions in this week’s Agents of Change podcast, and whether you need to hang out a shingle in the metaverse.

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How (and When) to Take a Stand on Social Media – Brooke Sellas

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Consumers, especially Millennials and Gen Z, want to work with and buy from companies that hold similar values to their own. They expect you to take a stand on social media and back that position up with action. So how does this impact your marketing, your communication, and your social media? Brooke Sellas, author of Conversations That Connect, shares the advice she gives enterprise level clients right down to mom and pop shops on how to get your message in alignment with your values, and how to best share that message online.

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