Posts Categorized: Podcasts

The Right Way to Work with Influencers – Jason Falls

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The Right Way to Work with Influencers - Jason Falls

In this current world of social platforms like TikTok and Instagram, we’ve all no doubt seen the influencer marketing boom hit like a ton of bricks. Celebrities, and even once unknowns, are thrust into celebrity courtesy of their ability to influence their large group of followers, are called upon by brands and companies to collaborate to market products and services.

But Jason Falls, digital strategist, and author of Winfluence, cautions us to ask ourselves, do you just want people posting about you, or do you want them to influence an audience? There is a difference, and today we’re going to learn all about influencer marketing versus influence marketing.

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What is the ROI of Your SEO? – Roger Bryan

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What is the ROI of Your SEO? – Roger Bryan

Every digital marketer could lecture you for days on the importance of SEO and why your business absolutely needs it in order to succeed in the online search game. But what they also should be stressing, is how to prove the ROI of SEO.  Because after all, how can you improve on something – or even know it’s working – if you aren’t measuring it?

SEO consultant, Roger Bryan, helps us understand different marketing techniques and opportunities, with a focus on the data. The numbers don’t lie and they tell a great story, you just have to learn how to listen to them and take action accordingly.

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How to find and close your content gaps – Alex Valencia

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How to find and close your content gaps – Alex Valencia

How do you know if you have a content gap on your website? How can you find and fix what isn’t actually there? In this week’s episode, Alex Valencia shares with us how you can do a competitive analysis to uncover what content is missing from your website and keeping you from generating more leads online.

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