Posts Categorized: Podcasts

How to Be Funny (In Your Marketing) – Allie LeFevere

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We’re constantly on the lookout for new and creative ways to help our brands stand out from the crowd, but why aren’t more brands using humor? Look at fast food chains like Wendy’s or Taco Bell, they’re killing it on their social channels because they’ve found a successful way to merge humor into their content to engage their audience in a fun way that stands out.

Turns out, humor is the most underrated competitive advantage in the game. At least that’s what Allie LeFevere, co-founder of Obedient humor branding agency, believes. On this episode she explains how to use humor to bring more positivity and personality into your marketing. (more…)

How to Not Only Attract the Right Customers, But Also Grow with Them – John Jantsch

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It’s one thing to close a sale with a customer, but how do you get closer to them in a way that goes above the transactional relationship where you become a business they actually care about and that matters to them? Selling things is great, but nurturing relationships with die-hard evangelists for your business is even better for both sides.

John Jantsch, of Duct Tape Marketing, outlines a process we can use to not only grow our customer base, but allows you to develop a strategy for your entire business around how you’re going to move through those stages and up the customer success.  

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How to Use “Small Data” to Improve Your Marketing – Janelle Hailey

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Data mining allows businesses to collect a pile of not only interesting, but very useful data, that can be used to help with growth as well as helping to determine what is and isn’t working with their current products and/or marketing strategies. This data can be very useful when it comes to finding patterns, changes, or anomalies that you may not have been aware of but can use to your advantage.  

Janelle Hailey explains what tools she uses at Olika to find this important data, and how she’s used it to help the brand and products align with what their mission represents, and how they’re giving their customers what they want by better understanding their behavior. 

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