Posts Categorized: Podcasts

How AI is Changing Digital Marketing Forever – Natalia Maynez

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Natalia Maynez

Worried that AI—Artificial Intelligence—is going to make your digital marketing job obsolete? 

Instead of looking at the future of AI in the digital marketing space as something that’s eventually going to replace us with robots, think of it instead as a business partner that will enhance your job and supplement your output.

Artificial Intelligence can never replace humans in areas such as empathy, sensibility, strategic capabilities, and creativity, but they can do things like sort through and analyze data quicker than the human brain can. So approach AI as a member of your team that handles some of that data for you so you have a little more time to concentrate on the parts of marketing that humans do best.   (more…)

Optimizing Your Website for RankBrain – Jeffrey Kranz

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Jeffrey Kranz

Have you heard about “RankBrain”? That’s the name of Google’s AI technology, making user intent a critical piece in search results. RankBrain is constantly trying to improve the Google’s Search Engine Results Page by attempting to understand what people are actually looking for when they search and delivering on that need.

Better search results pages are better for searchers, but how can you take advantage of this shift to get in front of more of your ideal customers? In short, how can you optimize for RankBrain? Or is it impossible?

If you want to understand more about how RankBrain in upending the search business and how you can stay on your feet, listen to Jeffrey Kranz, an SEO expert who focuses on RankBrain.

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Unlocking the Secret Power of Pinterest – Jennifer Priest

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Jennifer Priest

Pinterest is an underutilized tool in your social media toolkit. A pin has a much longer shelf life than a tweet or a Facebook update. Pinterest offers search engine optimization benefits that other social media channels can’t match.

Discover how to leverage hashtags, videos, and search in Pinterest to reach more of your ideal customers and drive traffic and sales.

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