Posts Categorized: Podcasts

How to Advertise and Market on Quora – JD Prater

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How to Advertise and Market on Quora - JD Prater

Quora is one of the largest online communities for questions and answers, as well as one of the highest quality user generated content platforms. As a Quora evangelist, JD Prater knows firsthand how leveraging the power of Quora’s user intent makes it a smart new option for marketers.

While it offers many of the same options for marketers that they have become familiar with and embrace on platforms such as LinkedIn and Facebook, Quora also offers unique opportunities for businesses and brands to build their expertise on given topics, as well as directly answer questions coming from actual users and potential customers.

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How to Amp Your Content and Reach More People – Daniel Daines-Hutt

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With content, less can be more if you ask Daniel Daines-Hutt, as long as the content that you are putting out is of the highest quality and has proven it has what it takes to get attention and convert customers. He has proven that by writing far less often than most industry experts generally swear by, you can actually get more traffic and higher conversions.  

But just as important as the content you’re putting out there is how you’re promoting it.  The way you target and test your content will directly impact how much you’re paying for your ads and how that relates to the lifetime value of your average customer.

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How to Create a Scalable Plan for Content Marketing – Melanie Deziel

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How to Create a Scalable Plan for Content Marketing - Melanie Deziel

One of the important things that Melanie Diezel stresses to all content marketers is to make sure they’re not just sharing the content they want to share, but to ensure it’s the content their audience wants – and needs – to receive.

Sticking to your strengths and the medium that you’re passionate about as far as how you send that content out – whether that’s a blog, a video, a graphic – is just as important as the content itself. And making sure that content is realistic and consistent for your audience will determine if you will keep their attention to get them coming back for more.

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