Posts Categorized: Podcasts

How to Be Authentic in the Digital Age – Nicola Smith

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How to Be Authentic in the Digital Age - Nicola Smith

What does it mean to be authentic in the digital age? How can you be authentic online? Is this something just for big corporations with huge marketing and communications teams, or can any small business or entrepreneur succeed?

What if more businesses worked together instead of against each other?  It is this focus on collaboration that Nicola Smith believes is going to be a key to how businesses grow in the future.

Another struggle in business today is staying authentic in this age of social media and other virtual spaces. So while we’re trying to be everywhere at once, it’s important to remember not to be so customer centric, and to instead focus on being more customer led. Instead of talking at your customers, look for signals from them as to when and how they want to interact with you in that way.

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The Secrets of Videos That Sell – Marcus Sheridan

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Video marketing can attract an audience, but do you know what types of videos close sales? Marcus Sheridan does, and he’s been sharing that secret with businesses looking to grow.

Thorough transparency and authenticity that only video can deliver, businesses gain not only trust but also brand awareness. Further, by using Marcus Sheridan’s “Selling 7” tips for which kinds of videos you should be making, you’ll develop a steady stream of new clients.

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Facebook Chatbot Strategies for E-Commerce Sites – Steve Chou

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Facebook Chatbot Strategies for E-Commerce Sites - Steve Chou

Steve Chou has cracked the code on how to effectively communicate with his customers online.  

By successfully utilizing Facebook Messenger’s marketing opportunities – i.e., chatbots – he’s been able to find an alternative way to communicate with his customers outside of email, find new ways to get his content out there, use customized segmentation for different audiences, and increase his open rates and revenue per subscriber. It’s all about spreading things around and having multiple ways to reach people, instead of just putting all of your eggs in one basket.

 

 

 

 

 

 

 

 

 

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