Posts Categorized: Podcasts

The 3 Identities of Every Brand (Even Yours) – Mike Kim

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The 3 Identities of Every Brand (Even Yours) – Mike Kim

Every good brand needs three good, strong legs to stand on; verbal identity, visual identity and value identity. When one of these legs isn’t aligned with the others, it can throw off the entire balance of the brand. Mike Kim has been working with top brands to help them find that balance within their marketing.

Everything from the copywriting, to the design elements, to the blog posts & emails, and even the titles to your podcast episodes, all of these things need to speak one unified voice that consumers recognize as your brand so it’s positioned exactly where you want it to be in their minds.

 

 

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Business Advice for My Younger Self – Rich Brooks

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Business Advice for My Younger Self - Rich Brooks

What would you say to the “you” just starting your business?

For my 300th episode, and having recently celebrated 22 years running flyte new media, I thought I’d like to talk to that guy starting a business in his apartment bedroom, and provide him the advice I’ve learned over the years.

Here’s what I’d tell him….

 

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How, Why, and When to Hire an Executive Assistant – Jess Lindgren

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How, Why, and When to Hire an Executive Assistant – Jess Lindgren

Do you frequently find yourself wishing there were more hours in the day to get everything done? Or perhaps wish you had a way to clone yourself so you’d be better able to stay on top of things. Or maybe you just need to better delegate some of the stuff on your plate to someone else, so you have more time for the things that only you can do. Well, according to Jess Lindgren, you’re already 3 months too late. 

A smart boss knows they aren’t the best person for every job that needs to be done, so they hire people for those tasks. Whether it’s more on the personal side or business side, an assistant can make a world of difference for your business productivity. And what further makes hiring an assistant a reasonable option is the flexibility you have in deciding what role – and how much – that person will play for you.  If you think you can’t afford it right now, maybe you actually can’t afford not to, if you want to start seeing more growth in your business and time in your day.

 

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