Posts Categorized: Digital Advertising/Marketing

Dissecting a Successful Social Media Campaign

In order to create effective digital marketing campaigns, you need to have a strategy. Just posting willy-nilly on every platform without targeting – and retargeting – your audience will not lead to success and get them traveling through your sales funnel. Making sure all aspects of your digital marketing team are working together as a… Read more »

How to Win at Paid Search – @abarks99

In digital marketing, there’s an ongoing battle between organic search and paid search. Which one yields better results, which one is more cost effective, which one tracks ROI better, and more importantly which one works faster?   Honestly, it depends on what your goals are, and of course all good long-term web marketing strategies should include… Read more »