Posts Categorized: Digital Advertising/Marketing

When Is the Right (and Wrong) Time to Run Google Ads? – Michael “Buzz” Buzinski

As marketers, it’s always in our best interest to ensure that our sales funnels and customer journey’s are dialed in when it comes to paid ads, before you start tossing money at them. Dubbed a “visionary marketer” by the American Marketing Association, Michael “Buzz” Buzinski of Buzzworthy Integrated Marketing is here to tell us how… Read more »

What Your Customer Can’t Tell You – Melina Palmer

Humans make 35,000 decisions every day. So once we understand that the way in which we present information makes a difference in what people are going to choose, it suddenly takes marketing our brand or products to a whole new level.   Using techniques such as anchoring, priming and reciprocity, Melina Palmer from The Brainy Business, explains how… Read more »