Nancy Harhut: The Psychology of Conversions at #AOC2018

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Join Nancy Harhut, LIVE, September 20th in Portland, Maine! 

Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as AT&T, IBM, GM Card, Dell, Nationwide, Bank of America, Sheraton, UnitedHealthcare, American Express, and more.

The Chief Creative Officer of HBT Marketing, Harhut is known for her interesting and actionable insights that focus on applying behavioral science to marketing. A sought-after, top-ranked speaker, she’s wowed audiences in Moscow, Stockholm, Sao Paulo and all over the US — including attendees at SXSW. 

Topic: How to Increase Recall, Response, and Revenue with Neuromarketing

New research by neuroscientists reveals people don’t “make” decisions. Often, they just default to reflexive responses without even thinking! That means perfectly good ads, emails, mailings, etc. can still fail. Because people don’t make logical choices.

However, if marketers strategically factor in the decision defaults people rely on, we increase our success. When our creative leverages the hardwired behaviors of customers and prospects, it can automatically increase the recall of our marketing messages, the response to them, and the revenue that results from them.

Discover how to apply the latest brain science findings from here and abroad to your marketing communications. Find out how to use the surprisingly powerful Von Restorff Effect, Availability Bias, Single Choice Aversion and more to trigger the behaviors you seek. See numerous examples from a variety of verticals. And leave this session ready to make your institution’s recall, response and ROI rates soar!


Want to register for the Agents of Change 2018 Conference?

Dorien Morin-van Dam: How to Market Your Local Business Without an Ad Budget at #AOC2018

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Join Dorien Morin-van Dam, LIVE, September 20th in Portland, Maine! 

Dorien Morin-van Dam is the owner of More In Media, located in sunny Myrtle Beach, South Carolina. She helps local small businesses with their social media strategy, planning, and execution. She is a regularly featured expert on CBS where she shares social media strategies and tips for businesses. Dorien is an international speaker and social media trainer and you’ll recognize her online and on-stage by her signature orange glasses, a nod to her Dutch heritage.

Topic: How to Market Your Local Business Without an Ad Budget

“You have to pay to play!” Local small business owners tend to hear this proclamation, and believe it; many shy away from social media marketing because they accept this statement to be true. 

Is paying for advertising really the only way to have social media marketing success in 2018? It is not! Strategy, patience and some elbow grease are the backbones of any organic social media marketing campaign. 

In this presentation, you will learn
  • which social media platforms work together for best local results
  • why quality trumps quantity with regards to content
  • how one tactic can boost your Facebook reach significantly without paying for ads
  • which offline marketing tactics will enhance your social media efforts
  • where to look for marketing collaborators

Want to register for the Agents of Change 2018 Conference?

Jennifer Priest: Pinterest Mindset for the Future at #AOC2018

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Join Jennifer Priest, LIVE, September 20th in Portland, Maine! 

Jennifer Priest is a social media strategist, speaker, influencer, and Crafts & DIY expert. With over 15 years of experience in social media marketing, email marketing, and content marketing, Jennifer has been named a 2016 Top Latina Blogger to Watch by NBCNews and is a top featured content creator for the largest influencer marketing firm in the US. Her work has been featured in major publications and online by the likes of Apartment Therapy and MSNBC.  Jennifer’s digital marketing consulting firm, Smart Creative Social, has a prestigious client list across multiple creative industries, connecting influencers with brands, offering online and in-person training, and guiding clients in developing a solid social media strategy for their businesses. Jennifer brings a deep real-world understanding of how social media works as well as an appreciation for the challenges of solopreneurship, making her a sought-after speaker in both the handmade and blogging communities. Jennifer lives in Southern California with a multi-cultural family plus a clan of cats and two dogs. 

Topic: Pinterest Mindset for the Future

Discover new ways to think about your content and strategy on Pinterest to help your business more easily adapt to platform changes, algorithm updates, and more. You’ll walk away with actionable tips to move forward with a new Pinterest strategy today.

Want to register for the Agents of Change 2018 Conference?