AOC Pre-Conference Workshops: 9.19.19

Pre-Conference Workshop Details

Join us on Thursday, 9.19.2019 for the AOC workshops with topics covering Instagram, Podcasting, LinkedIn, Chatbots, Local SEO, Digital Agency Mastermind and Creating a Buzz Campaign! We’re running four sessions simultaneously so you can choose just one of the eight or two non-competing sessions.

Date: Thursday, 9/19/2019
Time: 8:00am – 4:00pm
Location: Abromson Community Education Center on USM’s Portland Campus located at 88 Bedford Street, Portland, ME 04101

These are going to be in-depth learning experience in an intimate setting. Each class has limited seating and once these tickets are gone, they’re gone for good.


Time Track 1
Track 2
Track 3
Track 4
8:30 - 9:00 Registration & Networking | Coffee & Light Refreshments
9:00 - 12:00 How to Create Your Buzz Campaign to Promote Your Next Launch Dana Malstaff How to Grow Your Digital Agency - For Agency Owners (Mastermind)Rich Brooks, Brooke Sellas, Ron Callis
How to Use Instagram for Lead Generation Jenn Herman Soup to Nuts: How to Launch a Podcast in 2019 Michael O'Neal
12:00 - 1:00 Break: Coffee & Light Refreshments
1:00 - 4:00 Building Your LinkedIn Connections and Reach Kate Paine
Built a Chatbot in ManyChat Carrie Gottschalk
Local SEO Andrew Shotland
Facebook Ads Building Your Runway Before You Can Fly  Liz Bell and John Paglio



Topic: How to Grow Your Digital Agency – For Agency Owners (Mastermind)

Description: Join three veteran (and very different) digital agency owners — all with at least $1M in revenue — as they lead an open and honest conversation about growth & profitability. With 40+ years of experience running an agency, our experts will pull back the curtain on people, process, products and pricing.

Bring your most pressing questions and challenges. Expect honest answers from a diverse set of perspectives. You will walk away with actionable ideas that can be applied immediately to your business.

Rich Brooks

Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been around for over 20 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.

He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.

Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.

He has appeared in Inc. Magazine, The Huffington Post,,, the Social Media Examiner, and many other news sources for stories on digital marketing.
He is also the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine.


Brooke Sellas

Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management and advertising agency. In 2018, she was named a Top 25 Brand Builder & Woman Entrepreneur in New Jersey. She’s also a blossoming blogger and a purveyor of psychographics. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter!

Connect with Brooke on Twitter: @BrookeSellas


Ron Callis Jr

Ron Callis Jr is CEO of One Firefly, LLC, an award-winning marketing agency catering to the custom integration, security and clean tech industries. Ron is dedicated to helping the custom electronics industry grow and is a Certified CEDIA Instructor, CEDIA Registered Outreach Instructor, and former chair of CEDIA’s Content Action Team within the Business College. He is a past elected member of Crestron’s Advisory Board. Ron was recently selected to join Azione Unlimited’s Advisory Board for a 3-year term starting in January 2019. He attained his B.S. in Mechanical Engineering from Virginia Tech in 2000. He currently resides in Cooper City, FL., with his wife (Danielle) and his son (Max 10).


Dana Malstaff

Dana Malstaff is the CEO and Founder of Boss Mom. She is a mother, author, business strategist, podcaster, blind spot reducer, and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro. With over 20k students in various courses and a 30k+ strong community. With over 10 years of experience in content creation, marketing, sales, community building, and business strategy, Dana grew the Boss Mom brand into a six-figure business in less than a year. Her Boss Mom Movement is all about losing the guilt when it comes to raising babies and businesses at the same time, and believes that pursuing our passions and building our dreams while including our children in the process, is the best way to build thriving businesses and families.

Topic: How to Create Your Buzz Campaign to Promote Your Next Launch

Description: The Buzz Plan workshop is all about creating 6 weeks of content that helps you do two things…

  • Create engagement so that Facebook thinks you are super cool and starts organically showing you to more people (and the right people)
  • Allow you to drive the conversation in a sly (but authentic) way that gets people saying ‘how are you in my head…I was just thinking about how I needed that’ when you launch.

Not only will you learn the 6 kinds of posts that you can consistently use for your business to help generate engagement, but we will also brainstorm the content for your specific business so that you know how to apply these proven tactics to your business. You will be able to start creating buzz that same day.

Jenn Herman

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Website:

Topic: How to Use Instagram for Lead Generation and Generating Sales

Description: In this tactic-filled workshop, Jenn Herman, the author of “Instagram for Business for Dummies”, will show you various content strategies, formatting recommendations, and engagement boosting methods to drive more leads and sales from Instagram. You’ll learn how to format your profile for lead generation and sales, how to write effective captions that drive conversions, how to use Stories to create personalized conversations, and how to use direct messages to seal the deal. You’ll leave this workshop with actionable strategies you can use immediately. 


Michael-ONealMichael O’Neal

Michael O’Neal is the host of The Solopreneur Hour Podcast, which has garnered 10 million+ downloads, with it’s unique “deep dive” long-form interviews of entrepreneurs, actors and performers, athletes, comedians, and other top achievers. His coaching programs consist of helping people learn to make a business out of their hobbies and skillsets, and helping others with world-class podcast launches.  Michael travels the world as a speaker and emcee, speaking on branding, podcasting, and personal development.  A former touring professional drummer, he still plays locally in San Diego and Southern California a few times a month, has has a pretty mean racquetball backhand to boot.  

Topic: Soup to Nuts:  How to Launch A Podcast in 2019

Description: There are a million ways to launch a podcast.  In this workshop, Michael will take you from the very beginning of idea generation to launching a world class podcast.  We will cover your podcast idea, your podcast brand, the necessary gear, your skills as a broadcaster, and how to monetize the show. 


Andrew Shotland

Andrew is CEO of a leading SEO consultancy with a specialty in Multi-Location & Enterprise SEO for 10+ years. 

Andrew is editor of the Local SEO Guide blog which includes their definitive Local SEO Ranking Factors study. He has been a regular contributor to SearchEngineLand and co-founder of, the association of Bay Area search marketing professionals. 

Andrew has over 20 years of experience in the Internet.  He was a founding member of NBC’s Internet group and former GM of He helped start Insider Pages, a pioneering local-social search engine, which was acquired by CitySearch in 2006. 

Topic: Reverse Engineering Google’s Local SEO Algorithm

Description: Andrew will go through how Google’s Local SERPs are evolving, his experience with solving Local SEO problems for big and small companies, the results of Local SEO Guide’s latest Local SEO Ranking Factors study and will provide actionable tips for getting more Google traffic.


Kate Paine

Kate Paine helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace or industry, and a respected asset to their company and clients.

She uses her journalism, PR and marketing background to tease out her clients’ compelling story to position them as an industry visionary or influencer both online and off. Identifying an individual’s “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.

She’s also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation(.org) in Virginia Beach. THF is a nonprofit, which provides an intense career development program for Navy SEALs and individuals in the Special Forces community who are transitioning from their active duty military service and into a civilian career.

Topic: Leverage LinkedIn for Personal & Brand Success

Description: Join LinkedIn and public relations expert, Kate Paine, founder, and president of Standing Out Online, for an in-depth, interactive workshop on how to strategically define your personal brand and position yourself online so you can attract new clients and earn more business. You’ll learn how to identify your personal story so you can highlight a nugget of that story to build a robust personal brand, which will give you the foundation to position yourself using LinkedIn. We’ll focus on leveraging LinkedIn in ways you probably haven’t considered before and take your presence to an entirely new level.

At the end of the workshop, you’ll have the tools to:

  • create a stellar LinkedIn headline and summary to stand out from your competition
  • build a complete profile, which helps potential customers, journalists, industry influencers, recruiters, and headhunters find someone “like” you, even when they don’t know your name
  • showcase existing digital assets and media on your LinkedIn profile to raise your ranking
  • conduct simple keyword research to make sure you’re using search terms in Google, which will help you get discovered online
  • enhance your personal brand, which is your elevator speech “on steroids”


Carrie Gottschalk

Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 10 years, paid social media for 5 years, and has managed over 12 million dollars in ad-spend — working with large clients Shari’s Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she’s known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.

Topic: Introduction to Facebook Messenger Marketing

Description: A comprehensive overview of the ManyChat platform. Learn how navigate the platform and set up your first chatbot or enhance your current chatbot. We’ll review how chatbot are built, what makes a chatbot successful, how to correctly set up a chatbot including how to use keywords and key features such as tagging, list building, and lead generation strategies. 


Liz Bell

Whether it be starting her marketing consultancy or working as a bike messenger in the streets of San Francisco, Liz Bell is fearless. With dry wit and empathy, Liz has charted a career that began in the non-profit world speaking at college campuses about risk management and career planning. After a move to the West Coast as a bike messenger, and seriously reconsidering her life expectancy, she lit up the international credit card manufacturing industry with innovative marketing solutions and cut her management skills with several ad agencies in San Francisco & Silicon Valley. Now, 25 years into a storied career, Liz co-founded Archerdog Creative to “democratize marketing opportunities” for companies of every size. She moved over to flyte in December of 2018 and has no regrets. Liz is game to talk about anything, but don’t get her started about golf or southern suppers unless you have some time.

John Paglio

John Paglio is flyte new media’s Digital Marketing Specialist. He specializes in Local SEO & SEO but a strong knowledge of digital advertising (Facebook Ads, Google Ads, Instagram Ads). He helps local businesses obtain their goals and get them excited about their own marketing. Digital Marketing can often be left on the backburner when you’re trying to run a business and wear many different hats.

Topic: Facebook Ads: Building Your Runway Before You Can Fly

Description:  Join Liz Bell, Director of Marketing & John Paglio, Digital Marketing Specialist at flyte new media, as they teach you how to properly lay the groundwork on the world’s most popular social media website, Facebook. In this 3 hour intensive, you’ll learn how to; properly set up your business profile to attract organic and paid users, find your audience so you’re not wasting money, and setting up KPI’s. We’ll even walk you step-by-step on creating an ad so you can have a Facebook Campaign launch before the workshop is over! We will be allocating a portion of the workshop to have a mastermind where we open the floor to answer any and all questions that you have about Facebook Ads!