How to Build Influence and Credibility with Twitter Chats – @MadalynSklar

Tweet about this on TwitterShare on FacebookShare on LinkedInShare on Google+Pin on Pinterest

Twitter chats offer a great way to gain exposure, build and audience and engage your followers, regardless of whether you’re participating or hosting. Don’t be intimidated, instead look at it as a creative way to either establish authority for your brand as a host, or network and connect with others as a participant,  all without having to do the dreaded cold outreach process.

(more…)

Why Isn’t Anyone Filling Out Your Contact Form? – @therichbrooks

Tweet about this on TwitterShare on FacebookShare on LinkedInShare on Google+Pin on Pinterest

Your website contact form is potentially your best source of quality leads, so when no one’s using it, you’re missing out on a lot of potential business. In this article, we’ll take a look at some of the biggest reasons why your site visitors aren’t completing your online form, and what you can do about it so you can generate more leads and sales from your website.

This past week I was doing some outreach for a side project of mine: Streamline Marketing Workshops and our first ever Spring Conference. It’s a marketing conference for wedding professionals. I was contacting a number of wedding planners, venues, and other wedding professionals with information about the event through their contact forms.

Although many had completely functional forms, the amount of difficult I had contacting these wedding professionals made me wonder how much business some of them are leaving on the table.

(more…)

The Lead Machine: The Small Business Guide to Digital Marketing

Tweet about this on TwitterShare on FacebookShare on LinkedInShare on Google+Pin on Pinterest

So, it’s finally here. The Lead Machine.

The reason I wrote this book is because after twenty years, I’ve worked with an incredibly wide range of businesses. Marinas, psychologists, bed & breakfasts, authors, jewelry makers, insurance companies, septic specialists, ticket sellers, universities and english as a second language schools!

So many of them came into our offices at flyte and told me that their business was unique. That they were not like other companies in their town, region, or industry. That how they did business, reached their customers, or delivered their product or service was unlike any others.

(more…)