Mind Hacks for Better Marketing Results – @sirjohnhargrave

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Loss of focus is a huge problem, not just with marketers but with people in general.

Part of what we need to learn to do is to develop the habit or the discipline of purposely simplifying our lives so that we can focus our attention on the things that are most essential and important.

When we realize that behaviors such as “multitasking” are actually doing more harm than good for our productivity and performance, we can begin to retrain our minds with more positive habits that we can use not only at work but in our everyday lives.

Sir John Hargrave is the author of Mind Hacking, a book dedicated to teaching you how to reprogram your mind in order to change your life for the better.

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Is Mobile A Bigger Game Changer Than Social Media? – @TheTimHayden

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Mobile is a bigger factor in your small business’s success than you might think. The fact that 90% of all social media and email is first viewed on a smartphone means that your business is losing out big time if you’re not reaching your audience where they hang out.

Understanding that when your audience is reaching you via their smartphones or other mobile devices, they want a frictionless and more condensed experience. They don’t want to have to scroll through multiple pages just to get a phone number or an address. That risky behavior will get you nothing but increased bounce rates and lost customers.

Tim Hayden saw the mobile future coming and used that foresight to help Fortune 50 brands make innovative changes in technology that has brought them bigger and continued success.

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How To Convert Your Online Traffic Into Raving Fans

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Jill & Josh Stanton

You’ve taken the leap and turned your passion into an online business. But what do you need to do next to turn it into a success and keep it that way?

It’s one thing to get traffic to your website or blog, but how do you convert that traffic and get them to become customers and loyal fans? Figuring out how to keep them interested and engaged is the key. Try breaking it down into multiple steps and funneling your followers through the process. This process can also help weed out the ones that aren’t as serious but will leave you with a loyal band of raving fans in the end.

Josh and Jill Stanton said “screw you” to their 9-5 jobs created a successful online business where they encourage and teach other business people how to do the same and take control of their time and expertise.

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