What Works for LinkedIn Now – @amanda_healy

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AOCP-Amanda-Healy-PinterestA large percentage of the profiles that are currently on LinkedIn are incorrectly utilizing the platform as nothing more than a place to post their resume. First impressions are crucial, and with so many social media platforms out there, these first impressions are becoming more and more digital versus in person. What does your LinkedIn profile say about you?

By just spending a little bit of time on your profile, you can be that person that continuously shows up in searches and generates a lot of buzz and attention. Personalizing your profile with things like a professional photo, non-generic headers and a vanity URL will not only get you noticed but it can also strengthen your SEO game.

Amanda Healy is a social media rockstar who knows a thing or two about how to stand out from the pack. She runs the corporate media accounts for her employer, TIBCO, as well as leading a team whose job is to devise and execute multidimensional campaigns for lead generation.

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What Marketers Can Learn from Rural Businesses – @beckymccray

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AOCP-Becky-McCray-Pinterest Every business, regardless of the size of both the company or the community it is in, faces a certain amount of struggles and adversity. The key in overcoming them is to concentrate on what your strengths and advantages are and use those to leverage success. You need to stand out from your competition, whether you are one of 300 or only 3 of a particular business in your community.

A common assumption is that big businesses and corporations have the upper hand over small businesses, and certainly those in very small, rural communities. How could the little guys possibly compete with the big guys, right? Wrong. In the world of technology – and certainly social media – no one is limited solely by their geographical area.

Becky McCray doesn’t just talk about small business and rural living, she actually lives it. As the owner of two businesses in a community of only 30 residents, her experience and practical perspective make her an authority on how small, rural businesses can grow while shaping and greatly impacting their communities

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Why You’re Not Ranking Higher At Google – @ThomCraver

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AOCP-Thom-Craver-PinterestYou’ve just created a shiny, new website for your business, now you just need to “SEO it,” right? Wrong. Search engine optimization isn’t something you just sprinkle on at the end, it’s an important ingredient that should be used throughout the website building process.

Like an onion, SEO has many layers that make up the whole. It is so much more than just picking some clever keywords and calling it good. No longer is it brushed off as an IT issue, but rather part of the ongoing branding and marketing process. By implementing elements such as optimized title tags, link profiles and metadata into your website, you’ll be well on your way to making friends with Google and ranking through the roof in online search.

Thom Craver is a SEO ninja. He has been teaching the finer points and nuances of effective SEO and related digital marketing strategies to business owners, college students and conference attendees.

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