The Best Joe Pulizzi Interview You’ll Read All Year (Starring @joepulizzi)

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Want to win a copy of Joe’s new book, Content, Inc.? Just retweet this post by 9/8, 11:59pm ET with hashtag #ContentInc 

Let’s face it, starting a new business can be time consuming. We all want to start selling our products and services and earning some money as soon as possible. But did you know that trying to rush the process could result in you a becoming an unfavorable statistic of the less than 30% still surviving after the first 10 years?

Finding, getting to know and earning the trust from your key audience will translate to success if you take the time and have the patience to craft your content to their specific needs and pain points. Taking the first 12 months to get up and running may seem like a long time to wait, but your patience can and will translate to success.

Joe Pulizzi’s strength lies in helping businesses become effective content marketers, making them stand out among their peers as leaders in their industry. His proven model for success includes just 6 easy to implement steps that will help your business grow like crazy.

 

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How to Improve Your Social Media with Simple Market Research – @webby2001

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AOCP-Pinterest-Tom-WebsterMarketing research can give a business a much better idea of if their current business plan is working, what tweaks might need to be made, whether they’re meeting their customers needs and what kinds of new products or services might be profitable for them. Unfortunately, many businesses don’t set aside the funds for this kind of research, or simply don’t see the long term importance of such a task.

It’s important to know how current trends are affecting your business, or what your customers actually think of you. You can take the “try, fail and learn from your mistakes” approach, or you can be more direct and simply ask your customers and prospects why they did – or didn’t – choose you.

Tom Webster is a thought leader on the topic of market research and an expert in qualitative and quantitative research techniques. He has directed hundreds of studies in nearly every major U.S. and worldwide market. HIs company, Edison Research, has the unique distinction of being the sole provider of official exit polls for every U.S caucus and election.

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What The Grateful Dead & McRib Sandwich Have That You Don’t – @harisenbon79

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YAOC FB Art 3ou’ve heard it a million times from everyone you come in contact with that you have to build your list, you’re nothing without your email list.

But what good is a huge list if at least half of the names on it have no communication with you or your business at all?

If only there was a way to figure out which of those people were solid leads with a deep, vested interest in your products or services.

This is where building a tribe comes into play. When you build your tribe, you’re cultivating and connecting with like minded people that are more likely to purchase your products and services. Think of it as having your own, loyal following of Deadheads, if you will. When you learn how to attract and communicate with the right names on your list, you build a valuable following of quality over quantity.

Keith Perhac helps businesses increase revenue from their existing traffic by building authority and trust through their audience and customers. He also helps create online courses that add value to businesses and brands.

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