Do You Know Why Your Customers Chose YOU? – @law4

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Do you really know who your customers are? Is the information you have based on data supported facts or assumptions? If your assumptions are off the mark, then you’re straying from who your customer really is and what they care about.

By spending just a minimal amount of time doing some basic research and perhaps even interviewing a handful of your customers – past and present – to find out why they came to you and how you can make the process easier for both of you, you can reap the rewards of your diligence with a ROI that pays out in more customers and sales for your business.

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How to (Finally) Launch Your Business Podcast – @tylerjanderson

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Like many business owners and entrepreneurs you’re probably always searching for a new and creative way to get content out to your audience. Have you considered podcasting?

Podcasting is a great way to serve up actionable items and valuable information to your audience without necessarily having to write out content in the way you would a blog post. Podcasts allow for infinite creativity in how you go about it, and it’s not expensive or that daunting of an undertaking. Plus, a podcast can give you and your business credibility while also allowing your audience another way – besides reading it – to enjoy and consume your content.

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How to Get Started with E-Commerce – @CaseyA

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With worldwide ecommerce showing rapid growth, there’s no better time to think about expanding your business to include online sales. An ecommerce model can be an excellent choice for entrepreneurs or small businesses looking to diversify or expand.

The most obvious advantage is the ability to earn money when normal brick and mortar shops are closed. But making sure you have a solid strategy and marketing plan in place – as well as the right software to accommodate all of your needs – will be the key to not only getting up and running, but as to how successful you become.

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