Posts Categorized: Podcasts

When Marketing Funnels Don’t Work – @KimSnider

Tweet about this on TwitterShare on FacebookShare on LinkedInShare on Google+Pin on Pinterest

Customarily, the way businesses generally go about things is to pump out large amounts of content through multiple channels – social media, email, paid advertising – and hope that does the trick. Then they might retarget those that didn’t bit the first time, including offering a few different low dollar purchase options before finally converting all of that effort into a few sales.

But by reversing that sales funnel and simplifying it down to just 3 easy steps, you can convert even cold traffic with less work and less risk, and increase your customer’s lifetime value. Essentially you’re beginning with the end of your sales funnel and optimizing that by cutting out the middle man, which is faster and more cost effective for your business.

(more…)

How to Build an Audience with Instagram Stories – @suebzimmerman

Tweet about this on TwitterShare on FacebookShare on LinkedInShare on Google+Pin on Pinterest

Instagram Stories is the new kid on the block, a great new tool that individuals and businesses alike can use to engage in a more personal and authentic way with their audience. And here’s the thing…it disappears after 24 hours.

If you’re a business looking for a creative outlet to connect with your audience, Instagram Stories gives you the ability to do things like show your product in action, tease for an upcoming conference or podcast, give a glimpse “behind the scenes”, and so much more.

Sue B. Zimmerman – the “Insta Expert” – is here to teach us all the ninja tips and tricks to help us harness the full power and potential of all that Instagram has to offer us.

(more…)

Finding Micro-Influencers to Grow Your Business – @zonozi

Tweet about this on TwitterShare on FacebookShare on LinkedInShare on Google+Pin on Pinterest

We all know the importance of reaching the right audience, but what about getting a little help doing that. As the saying goes, “it’s all about who you know”, and there is a lot of truth in that. So why not find some influential people to help us get the word out about our products and services to reach an even wider audience?

Amir Zonozi teaches us a thing or two about the different kinds of influencers, which ones are better poised to help us, and how we can form a working relationship with them.

(more…)