Category: Digital Advertising/Marketing
Looking to improve performance, productivity, and profit? Go beyond just generative AI to understand how artificial intelligence can give you a competitive advantage. Chris Carr, from Farotech, is here to tell us how AI is reshaping the marketing landscape, and how you can stay ahead of the curve.
READ ARTICLELooking to get you or your brand on Wikipedia? It’s not as simple as just creating a page. Discover what Wikipedia looks for and what to avoid. Rhiannon Ruff from Lumino Digital joins Rich Brooks to explore what it takes to get yourself or your business on Wikipedia!
READ ARTICLEIn the ever-evolving marketing landscape, understanding your customers has never been more critical. Marketing Strategist Ardath Albee teaches us the importance of knowing our buyer personas, and how this powerful tool can transform your marketing campaigns, allowing you to connect with your audience on a more personal level and achieve remarkable results.
READ ARTICLEVirtual summits can be a game-changer for your business, but not all of them are profitable. Sadly, most business owners who host summits don’t understand what it takes to get real results. But when you do it right, summits have the power to boost your visibility, income, and impact, helping you reach your goals faster. Jennie Wright gives us an insider’s look and shares her winning strategies for executing a profitable online summit.
READ ARTICLEThe “secrets” of AI that no one is telling us. B2B strategies for small businesses. Website alternatives. And things to do in Portland, Maine, when you attend the Agents of Change Digital Marketing Conference.
This one has it all.
READ ARTICLEDiscover how AI is revolutionizing industries, enhancing decision-making processes, and shaping the future of business strategies with AI business strategist, Rebecca Emery. She shares her valuable insights and tips for when (and when not) to use AI, as well as her predictions for the future of AI in the corporate landscape.
READ ARTICLEYou want to simplify your marketing strategy with data-driven insights! You need to eliminate the guesswork by measuring, analyzing, and taking action on analytics data. But first, you need to know what data to measure and how to set that up in your new GA4, but you’re only comfortable using Universal Analytics. Not to worry! JJ Reynolds stops by to tell us how he’s done it, and shares how to transition and find the reports that will make the difference in GA4.
READ ARTICLE“Four marketing professionals walk into an AI conference…” That’s not the start of a bad joke, I promise! But I was recently joined by three colleagues, who all traveled to Ohio for the recent Marketing AI Conference (MAICON), and we sat down to chat after about what we learned, how we plan to implement AI in our businesses and for our clients, and our predictions for the future of AI. Shout out to Andy Crestodina, Brooke Sellas, and Ron Callis for taking the adventure with me.
READ ARTICLEAre your marketing campaigns yielding the conversions you desire? If not, it’s time to assess whether your CRO strategies are holding you back. Ihor Sokolov specializes in helping businesses boost their funnel conversion rates and he’s eager to share his valuable research findings, shed light on common mistakes you may be making, and provide tips to skyrocket your conversation rates. Get ready to take your marketing game to the next level!
READ ARTICLEWith the explosion of ChatGPT onto the scene, generative AI has become the focus of most people’s—and most marketers’—attention. But what other roles can AI fill in our marketing and business workflows, and how do we get started? Katie Robbert of Trust Insights gives a look into the data side of generative AI, but also what other tools are out there that we can put into use today.
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